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 Tata Sky Ltd., the JV between the Tata Group
and STAR, recently introduced 15 Sun channels, Kalaignar TV,
NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus
taking its product offering to 140 channels and interactive
services. Tata Sky has also launched ActveTM Cooking, the
first-of-its-kind interactive service that allows viewers to get
recipes when they want, at the press of a button.
To cater to its rapidly expanding customer
base in south India, the company has introduced new channel
packages starting at Rs 200 per month, designed especially for
customers in the region, said Vikram Kaushik, managing director
and CEO, Tata Sky Ltd.
Tata Sky crossed the one million connection
mark in its first year of operations making it the fastest
growing DTH platform across the globe.
 Kaushik said, "South India is
an extremely important market for us. We have taken every effort
to provide our customers from this region with entertainment
that suits their needs. The introduction of 15 Sun channels
along with content from other leading broadcasters from the
south is only the beginning. We have lots more lined up for them
in future."
Referring to being the forerunner in the DTH market in
introducing the first-of-its-kind interactive services, Kaushik
said, "ActveTM Cooking is one more novel initiative that allows
a viewer to cook his favourite recipe at the press of a button,
at any time of the day, while watching master chefs of the
country prepare it. It is our commitment to continually provide
our customers with a superior product offering coupled with
unparallelled customer service."
Since its launch in August 2006, Tata Sky has rapidly expanded
its distribution network across the length and breadth of the
country. Currently, it is retailing from 4,500 towns and 30,000
dealers. The company aims to reach 5,000 towns by the end of its
second year of operation. The company hopes to touch the 8
million subscriber base by 2010.
R Rangaraj
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