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 Consider this! A menu that takes your taste preferences into account! And yes, it doesn't really matter which part of the country you belong to!
Cafe Coffee Day, the largest chain of retail cafes in the country, is launching an all new menu. And what's new! The menu is based on exhaustive feedback from Cafe Coffee Day customers across the country.
A whopping 700 Cafe Coffee Day customers participated in the nationwide research conducted at the cafes. The research involved 455 men and 245 women 95% of whom had tasted food at Cafe Coffee Day. Hot Coffee and Snacks emerged to be the most popular combination amongst the respondents.
Based on feedback on the existing menu and inputs by customers for further improvement in the forthcoming menu, Cafe Coffee day has revamped the menu in accordance with customer preferences. The most prominent feature of this menu is the importance accorded to regional preferences of customers regarding food and beverages.
Another important feedback from customers was that most of them were regulars and wanted something new everything they visited the Cafe. Towards that end, apart from the new additions to the menu, Cafe Coffee Day has introduced - Daily and Weekly Specials.
The new entrants to the menu include - 6 Special exclusive beverages including Cold coffees like Almond Frappe, Crunchy Qahwah, Devils Own and Cool drinks like Mango Colada, Pineapple Crush & Blood Orange, Quick Bites (Veg/N. Veg) including Ciabatta, Quiche, Croissant, Wrap, Pasta & Biryani, Pastries including Mousse Au Chocolat, Mocha Magic and Pineapple & Butterscotch Gateux. While the beverages are priced between Rs.16/- and Rs.60/-, the food would cost between Rs.15/- and Rs.45/- Of course, what you'll get to order in Cool Bangalore may not be the same as what you'd order in Hot 'n' Happening Delhi.
 "This is part of our effort to be a totally customer oriented company. When we decided to revamp our menu, we decided to look at more than just our track record and statistics. We asked customers to tell us what exactly they thought of our food and beverages. The new menu is a consequence of their preferences and sound advice," says Ms. Sudipta Mukherjee, Head - Marketing, Cafe Coffee Day.
The following drinks and delicacies caught the fancy of the respondents:
| Category |
Item |
| Hot Coffee |
Cappuccino |
|
Cold Coffee |
Chocochino |
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Cool Drinks |
Cool Blue |
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Snacks |
Veg Burger & Samosa |
|
Pastry |
Chocolate Fantasy |
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Sundaes |
Chocolate Fudge |
The research also showed that 46% of the respondents visited Cafe Coffee Day daily and 62% of the respondents visited the Cafe in the evenings.
Apart from the offerings in the new menu, Cafe Coffee Day will also treat its customers to two sets of 6 special coffees and beverages (total of 12 special beverages) on Wednesdays. While six of these special beverages would be available at all Cafe Coffee Day outlets all through April, the 6 signature brews would be prepared by champion brewmasters at select outlets on Wednesdays.
For further information, contact:
Sandhya Raman on 044-2822 8938/2823 0938/2828 3197
brandcommch@vsnl.net
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