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Saffola launches Daily Health
 Marico Industries Ltd. (Marico), a leading FMCG player, has announced its foray into the Functional Foods
Business with the launch of Saffola Daily
Health in Tamil Nadu.
The two Saffola Daily Health Ranges - Saffola Cholesterol Management & Saffola Sugar Management - are designed to maintain better
heart health for the entire
family. Arnab Banerjee, Head - New Business, Marico Industries & Mallilm Badrinath, a renowned
culinary expert, unveiled the new heart friendly offering from Marico at the launch event in Chennai.
Today's hectic lifestyle, long working hours and the growth of double-income families have drastically changed the way a family eats, leading to severe imbalances in daily diets. The Saffola Daily Health range attempts to bridge the shortfall of crucial 'heart-friendly' components like protein and fibre in our existing meals in a convenient and concentrated form, Arnab said.
 Saffola Daily Health consists of:
(1) Saffola Cholesterol Management range with vegetable protein &
(2) Saffola Sugar Management range with natural fibre. The functional foods will be available in two easy-to-use forms for consumers v.i.z a Roti Mix and a Meal mix. Designed keeping in mind
Indian cooking habits and the Practice of home cooked meals, Saffola Daily Health can be easily incorporated in the daily diet with the minimum of effort.
Arnab Banerjee said, "The greatest challenge of modern living is striking a balance between coping up with 'hectic schedules' on one hand and following a 'healthy regime' by eating right and exercising regularly. Saffola, as a brand has always focussed on heart-health and has realised the need for functional foods that provides key nutrients like protein and fibre, in a concentrated form to help consumers intake them in an easy and convenient manner. With the new Saffola Daily Health range, the Indian housewife can now have much better control over the family's heart health."
 Saffola Daily Health range is 100% Natural, meaning these foods contain only natural ingredients - rich in protein and fibre which are important for heart health. Besides, Saffola Daily Health does not alter the taste of home-cooked food in any way. So it involves no compromise in one's eating habits either on time or convenience or taste! In addition, Saffola Daily Health provides versatility and can be incorporated into any home-cooked meal. Available in two forms - Roti Mix and Meal Mix -- all one needs to do is add a little of these meal additives into regular dishes like roti, idli / dosa / upma / vegetable curries or raita to convert them into power packed 'Healthy Heart Meals'.
Mallika Bhadrinath, a nutrition expert, said, ''Since the ingredients in Saffola Daily Health are natural and do not affect the taste of the meal it is a good eating practice for everyone. All of us should have a healthy heart. Using these products is thus a simple and effective way of ensuring that we reduce the risk of health problems that can arise as a result of an imbalance in our lifestyles."
Saffola Daily Health Range
1. Saffola Cholesterol management: Roti Mix &. Meal Mix
50 scoop family pack: Rs. 60.
10 scoop trial pack: Rs. 17.
2. Saffola Sugar management: Roti Mix &. Meal Mix
50 scoop family pack: Rs. 60.
10 scoop trial pack: Rs. 17.
 Marico is a leading Indian Group operating in Consur:ner Products, Skin Care Services and Global Ayurvedics businesses. Marico's FY 2003-04 turnover was about Rs.9 billion (USD 200 Million) from twelve brands - Parachute, Saffola, Sweekar, Hair & Care, Shanti, Mediker, Oil of Malabar, Mealmaker, SiI, Revive, Kaya and Sundari. In consumer products, Marico's brands and their extensions occupy leadership positions with significant market shares in all categoriesCoconut Oil, Hair Oils, AntHice Treatment, Premium Refined Edible Oils, Fabric Care etc. Marico is present in the Skin Care Services segment through Kaya Skin Clinics in India and Dubai, and Global Ayurvedics segment through Sundari range of Ayurvedic skin care products in the US.
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