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Scope International, the wholly-owned subsidiary of Standard
Chartered Bank, UK, recently launched two initiatives to
commemorate World Aids Day 2007. The first initiative is the
release of slides with relevant HIV messages to movie theatres
in the city. The second is a desktop ticker carrying important
internal messages for staff on HIV/AIDS testing.
John Peace, non-executive director and deputy chairman, Board of
Standard Chartered PLC, who is currently visiting Scope,
formally launched the slides for the movie theatres and the
desktop ticker.
He said, "The Standard Chartered Bank has
made a commitment to educate one million people by 2010 as part
of the Clinton Global Initiative pledge. The one-million target
can be reached by scaling up existing partnerships, including
those with customers and suppliers and NGOs. These initiatives
of Scope are testimony to the commitment of raising awareness
and educating more and more people in the community and
internally in the company."
Peace formally handed over the movie slides to Mariappan,
general manager of Albert Theatre, and Chetan Anand Koka,
manager, Ad Sales of Sathyam Theatre, at the event.
Talking about Scope's commitment towards eradicating HIV/AIDS,
Shashi Ravichandran, head of Corporate Affairs, Scope, said,
"Education in prevention is the most critical role we can play.
But we have a challenge – one million is a big number of people
to educate. At Scope, we are actively supporting this goal.
We've developed a multi-channel approach towards achieving it -
through employees, large corporates, educational institutions,
NGOs and partnering with our vendors, among others."
The function was well attended by Scope staff, HIV Champions,
who have been trained to increase awareness and contribute to
the company's goals in controlling the spread of AIDS and
representatives of Positive Women's Network, a voluntary body
working towards the cause of HIV positive women.
The programme is part of Scope's core corporate social
responsibility agenda, which is in alignment with the Standard
Chartered Bank's 'Living with HIV' programme.
R Rangaraj
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