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 Pankajakasthuri Herbals (India) Ltd, makers of the
Pankajakasthuri Ayurvedic cure for asthma, launched their new
Ayurvedic supplement for contemporary living – Breathe Eazy.
Aimed at a core urban audience, Breathe Eazy's unique formula
harnesses concentrated phytonutrients and xanthones from herbal
plants to help the body fight the most potent menace of urban
living – pollution.
Simultaneously, Pankajakasthuri Herbals (India) Ltd has also
announced their engagement with the burning issue of global
warming, with actor Madhavan as their brand activist. In the
course of a detailed presentation on global warming, Madhavan
highlighted the real and imminent danger that the earth faces
and how the greenhouse gases have contributed to the creation of
multiple disasters that the world is now seeing – melting of
glaciers, rise of sea levels, extremes of hot and cold climate,
hurricanes, floods and famine.
Madhavan pointed out, "Pollution is on the
rise and according to the Tamil Nadu Pollution Control Board (TNPCB)
statistics, the levels of sulphur dioxide and nitrogen dioxide
were low and the level of suspended particulate matter (SPM) was
much higher than the permissible limit due to which many suffer
from health disorders like respiratory, cardio-vascular, stress,
tiredness and exhaustion."
Citing his own personal wish to see the sparrows back in
Chennai, Madhavan issued a wake up call to Chennaivasis to not
only adopt the systematic action plan to cut down emission of
greenhouse gases but also put pressure on governmental agencies
to enforce measures that will bring down pollution in the
immediate context and negate the effect of global warming at the
macro level.
Dr J Hareendran Nair, chairman and founder of Pankajakasthuri,
explained the medical science behind Breathe Eazy and how the
right proportions of natural ingredients enable a person to
breathe more freely and thereby not only offset the effects of
pollution but also fend off several diseases. The product was
evolved after 20 years of research and feedback of patients
attending the Pankajakasthuri Ayurvedic Medical College in
Thiruvananthapuram, he added.
Among the steps that Madhavan would like citizens to take are:
use of car pools, cut down air travel and travel instead by
train to overnight destinations, replace ordinary bulbs with CFL
bulbs, ensure lights and air conditioners are switched off in
offices post-work hours and commute by walk or cycle to nearby
neighbourhood destinations.
Breathe Eazy is available in two sizes of 400 gm and 200 gm
priced at Rs 170 and Rs 90 respectively and also in a sachet for
Rs 2. The product is being exported to more than 15 countries.
R Rangaraj
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