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Herbal therapy for smokers
This is followed by the patient himself finalising a pilot quitting date, a 24-hour period when he will keep away from smoking. However, before this, the patient is asked to smoke in seclusion, "with his thoughts totally centred on smoking," S Ganeshan, chief executive, Newtrition Remedies, said. The mode of therapy involves intake of 2-3 herbal drops dissolved in a glass of water, three to four times a day for 10 days along with hypnotherapy, which is done alongside for an hour daily by a qualified naturopathy and yoga doctor, for five days. While herbal drops help in arresting the "physical craving", the hypnotherapy takes care of the "psychological craving," Ganeshan said. The patient, during the course, is also taught how to cope with situational cravings through muscle relaxation and abdominal breathing techniques. By the end of the 15th day, the person not only becomes a non-smoker but also acquires a positive and healthy approach, Ganeshan says. Although the programme gets over in 15 days, the person now referred to as "ex-smoker" is invited for sessions of hypnotherapy on the 15th and 30th day to help maintain this status. While the normal therapy, which includes the cost of imported non-nicotine cigarettes and herbal drops costs Rs 2,500, the intensive therapy which included micro cellular nutrient supplement to enhance body immunity and remove toxins costs Rs 4,000, Ganeshan added.
Hebaa Cures has been in the field of alternative medicine combining Unani, Sidda, Ayurveda and Chinese systems of medicine since 1988 with a total turnover of Rs 6 to 7 crore in 2001-2002. "We plan to achieve a target of Rs 10 crore this year," he said. The company, which has seven branches in the country including Bangalore, plans to open two more in Karnataka, in Mysore and Mangalore, Gansehan said. While the company has been specialising in medicines for diabetes, high blood pressure and asthma, it decided to work on anti-smoking therapy since "any ailment combined with smoking can be lethal." A population of 13 crore in India has tobacco-related habits and 45 lakh people are hooked to this habit very year, according to a study conducted by the Indian Medical Research Council (IMRC). Around 2,500 persons are dying every day due to tobacco-related diseases, the study says. "We plan to conduct free anti-smoking programmes in schools and colleges since we want to nip it (smoking) in the bud," Ganeshan said. "This would be followed by therapy programmes in corporate organisations," he added. (Agencies) Published on 18th September, 2002
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Newtrition Remedies, a branch of the Chennai-based Hebaa Cures, which manufactures alternative medicines, has come out with a "Trans Alpha Herbal Therapy" to assist smokers to overcome physical and psychological addiction to tobacco, which begins with an attempt to make the "smoker smoke consciously".
As far as anti-smoking therapy is concerned, success so far as been 70 per cent in Chennai. "As far as Bangalore is concerned since it has been launched very recently, we have to wait and watch," he said.
