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Apollo is Superbrand

Apollo Hospitals, the healthcare service provider, is now recognised as a ‘Superbrand of India’ in the Healthcare Sector, for the year 2003.

The brand has been selected out of a national list of 711 brands across 95 categories. The selection was undertaken by an independent Superbrands Council, comprised of India’s leading Marketing and advertising professionals.

The Apollo Hospitals Group is the third largest health service provider in the world. The group is present in over 37 locations in India. Some of the segments where Apollo is present are, hospitals and clinics, pharmacies, IT Outsourcing and medical education. To reach out to the rural populace, Apollo has a special division called Telemedicine. The Family Health Plan is covered under the Apollo Hospital Management Projects and Insurance.

Today, Apollo Hospitals is a name synonymous with superior medical technology and superior service quality. It has worked towards providing the best service to those who come to their hospitals.

The team of doctors associated with the Apollo Hospitals are recognised in their respective fields, both within India and abroad. The Apollo team of doctors and medical assistants provide world class treatment, care and support to patients who go to them.

Commenting on the Superbrand status, Dr. Prathap C. Reddy, Chairman, Apollo Hospitals said, “Apollo Hospitals has always believed in providing the best service and treatment to its patients. Over the last twenty years, we have worked towards being among the top five healthcare service provider in the world. With our thrust on medical technology and superior service, we have been well recognised in India and abroad. Being adjudged as a Superbrand in the healthcare sector has reinforced our determination to become the best healthcare provider in the world.”

The Apollo Hospitals has been adjudged a Superbrand for the following reasons:

• Apollo’s exceptional status as a brand with existing and potential customers, media, suppliers and joint venture partners. 

• The large mind share it enjoys when compared to other names and brands in the healthcare sector. 

• The significant emotional advantage the brand provides. - Apollo’s business presentation and approach in India and abroad. 

• Apollo Hospitals has continuously worked towards making its presence felt nationwide. 

• Apollo is present in every sphere of the healthcare space such as hospitals, clinics, ITES and pharmacies.

Apollo Hospitals continued to maintain its growth momentum during the year 2002-03 registering an impressive growth in its turnover and profits. The turnover increased by 19% from Rs. 377 crore to Rs. 448 crore.

Superbrands is a concept that started 10 years ago in the UK to chronicle case studies of exceptional brands; to pay tribute to them and their brand guardians. The concept has been replicated in over 26 countries, some of them are Australia, France, Hong Kong, US, UAE, Malaysia and India.

The criteria the Superbrands Council adopted does not anything to do with market share, but more with the brand image and perception. The influencing factors were largely the brands’ mind dominance, goodwill, consumer loyalty and emotional bonding.

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