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Breast Cancer Awareness Programme

The Apollo Hospitals, as part of its 20th anniversary initiatives, has launched ‘The Apollo Breast Cancer Awareness Programme'. The largest private health care service provider in Asia has initiated the programme to mark the Breast Cancer Awareness Month, in Chennai. The programme will be conducted from October 17th to 31st, 2003.

The Breast Clinic, under the umbrella of the recently launched Apollo Evening Clinic, has designed a series of initiatives to increase awareness of breast cancer, among women. The primary objective of these initiatives is to drive home the fact that early detection of breast cancer can lead to a cure.

Speaking on the launch of programme, Ms. Suneeta Reddy, Director – Finance, Apollo Hospitals, said, “We at Apollo have been continuously aiming at providing the best of health care services to all. And the first step towards this is to educate people and increase their awareness about various ailments and diseases. At Apollo, we have initiated various programmes to increase awareness about various health care issues. The Apollo Breast Cancer Awareness Programme, is one of these. The medical fraternity has confirmed that early detection can lead to a cure in the case of various ailments , and this is what we would like to emphasise through this programme.”

As a part of the programme, The Breast Clinic will offer specialised screening and consultations on breast cancer to all women for a minimal fee of Rs. 150/-. Women can avail of this specialised service between 5 pm to 9 pm at the clinic. The screening would provide an opportunity to women to walk in with all their queries on breast cancer and walk out with answers and a specialised check up. Also during the programme, Apollo Hospitals will provide a 50% discount on the mammograms conducted at the Breast Clinic.

Other initiatives under The Breast Cancer Awareness Programme include addressing seminars and various womens' forums to educate women about the benefits of early detection, techniques of self check-ups and other important aspects of breast cancer. Informative posters have been designed to enable women to read more about the cancer. These posters would be displayed at various outlets, such as colleges, corporates, within hospitals, etc. Handbills, informing about the program will be distributed among various corporate women and other working women segments.

Dr. Selvi Radhakrishnan, Specialist, Breast Cancer, Apollo Hospitals, said, “Today, breast cancer is the second most common cancer among women in India. In India around 50% of women become aware that they have cancer only at a very late stage when not much can be done. The incidence of breast cancer is more common among urban Indian women, especially those from the higher socio-income group. It has been noted, worldwide, that lack of awareness prevents early detection and cure. Our programme is designed to increase the awareness among women of all age groups.”

The Apollo Breast Cancer Programme will involve a panel of gynaecologists from Apollo Hospitals to provide consultation to all those who walk in.

Key initiatives of The Apollo Breast Cancer Awareness Programme:

1.Specialised consultation and screening for Rs. 150/- only. 
2.A discount of 50% on the mammograms conducted. 
3.Screening open to all women between 5pm to 9 pm, from October 17th to 31st, 2003. 
4.Addressing womens' forums on breast cancer to increase awareness.

About Apollo Evening Clinic:

Apollo Evening Clinic, the ‘5 to 9’ clinic located in the Apollo Sindhoori Complex, is targeted at office goers. The Evening Clinic comprises of six different speciality clinics namely Geriatrics Clinic, Adolescence Clinic, Back Clinic, Breast Clinic, Aesthetic Clinic, Diabetics Clinic.

The core purpose of the evening clinic is convenience. The ‘5 to 9’ clinic is aimed at the office-goer and his family, as it offers a comprehensive health care solution after work hours. Careful thought has gone into scientifically planning the clinics such that all needs are met with regard to diagnostics, purchase of medicines, preliminary treatment, diet management – all within immediate proximity.

About Apollo Hospitals:

The Apollo Hospitals Group is the third largest health service provider in the world and the largest in Asia. They have a presence across 37 locations in India in the form of hospitals and clinics, pharmacies, IT outsourcing, medical education, telemedicine to reach out to the rural populace, hospital management projects and insurance as the family health plan.

Apollo infused new life into the health care concept by bringing in the best in medical technology. Its meticulously planned ambience and environment is designed to create a health space conducive to the healing process. The Apollo pool of talent has earned international acclaim and the proof is in the increasing number of patients travelling to India for specialised treatment.

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