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More Ayush Therapy Centres in Chennai
 Hindustan
Lever Ltd., has launched three more Ayush Therapy Centres in Chennai
at Nungambakkam, Mylapore and GRT Temple Bay, following the
popularity of the first Ayush Therapy Centre at Anna Nagar. All
these three centres were inaugurated by renowned classical and film
playback singer K.J.Yesudoss with great fanfare. The inauguration
ceremony was attended by various prominent personalities from the
city.
These centres provide personalised
health advice and therapy to keep one healthy, both physically and
mentally. The various services offered at the centres include
positive health and stress relief, aches and pain relief,
consultation for weight loss and skin and hair care.
Unlike
current therapies where relief is only temporary, Ayush Therapy
Centres, with their time tested and efficacious ayurvedic processes,
give authentic ayurvedic solutions through life style and dietary
advice and ayurvedic processes, a HLL spokesman said.
This is a collaborative arrangement
between HLL and AVP, India's best known name in ayurveda.
Announcing the launches, HLL's
Business Manager - Consumer Health Care, Vipul Chawla said,
"Through the Ayush Therapy Centres we will offer our consumers
the holistic experience of ayurveda. In total we have four centres
in Chennai currently in addition to the first centre in Anna Nagar.
We will soon be launching more centres in the other metros of
Bangalore, Hyderabad, Goa & Mumbai in addition to the three
centres in Chennai inaugurated today."
 The
Ayush brand was launched in 2002 and since the launch more than 40
lakh households have tried it, and retention rates have been over
50%. This indicates that consumers who have tried the brand seemed
to have taken to it well, Ramesh Babu, Sales Activation Manager,
HLL-Ayush said.
P. R. Krishnakumar - Managing
Director of Arya Vaidya Pharmacy - Coimbatore said, "AVP -
Coimbatore, is India's best known name in ayurvedic products. For
the last 60 years, we have been manufacturing ayurvedic formulations
of the highest quality standards. We confidently endorse the
ayurvedic purity of Lever Ayush and the Ayush Therapy Centre,
because we have seen the rigour with which HLL has developed the
products and we are bringing our expertise to these services. AVP
and HLL can together meet the growing requirement of ayurvedic
products and services."
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