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More Ayush Therapy Centres in Chennai

Hindustan Lever Ltd., has launched three more Ayush Therapy Centres in Chennai at Nungambakkam, Mylapore and GRT Temple Bay, following the popularity of the first Ayush Therapy Centre at Anna Nagar. All these three centres were inaugurated by renowned classical and film playback singer K.J.Yesudoss with great fanfare. The inauguration ceremony was attended by various prominent personalities from the city.

These centres provide personalised health advice and therapy to keep one healthy, both physically and mentally. The various services offered at the centres include positive health and stress relief, aches and pain relief, consultation for weight loss and skin and hair care.

Unlike current therapies where relief is only temporary, Ayush Therapy Centres, with their time tested and efficacious ayurvedic processes, give authentic ayurvedic solutions through life style and dietary advice and ayurvedic processes, a HLL spokesman said.

This is a collaborative arrangement between HLL and AVP, India's best known name in ayurveda.

Announcing the launches, HLL's Business Manager - Consumer Health Care, Vipul Chawla said, "Through the Ayush Therapy Centres we will offer our consumers the holistic experience of ayurveda. In total we have four centres in Chennai currently in addition to the first centre in Anna Nagar. We will soon be launching more centres in the other metros of Bangalore, Hyderabad, Goa & Mumbai in addition to the three centres in Chennai inaugurated today."

The Ayush brand was launched in 2002 and since the launch more than 40 lakh households have tried it, and retention rates have been over 50%. This indicates that consumers who have tried the brand seemed to have taken to it well, Ramesh Babu, Sales Activation Manager, HLL-Ayush said.

P. R. Krishnakumar - Managing Director of Arya Vaidya Pharmacy - Coimbatore said, "AVP - Coimbatore, is India's best known name in ayurvedic products. For the last 60 years, we have been manufacturing ayurvedic formulations of the highest quality standards. We confidently endorse the ayurvedic purity of Lever Ayush and the Ayush Therapy Centre, because we have seen the rigour with which HLL has developed the products and we are bringing our expertise to these services. AVP and HLL can together meet the growing requirement of ayurvedic products and services."

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Published on 9th Oct, 2003

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