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Ener'G launched
 Ashok Pharmaceuticals, the flagship company of the Ashok Group, launched its new product, Ener'G - India's first ever liquid glucose customized for kitchen use, in Chennai on November 4. Ener' G is 100 % vegetarian and made from high - quality corn. It is free from starch, artificial colours and flavours. Ener'G freely mixes with all beverages and home made sweets.
Ramesh Khatod, CEO, Ashok Pharmaceuticals (Consumer Division) said in Chennai that the company has launched Ener'G with the objective of gaining ground in the FMCG market. Ener'G acts fast and provides instant energy to the body. Derived from high quality corn, Ener'G is rapidly absorbed by the body and instantly energises. With the help of Ener'G, the housewives could have better control on the energy contents of beverages and all home-made sweets.
Ener'G can be added to anything prepared at home, from milk shakes, tea, coffee and juices to cakes, chocolates, burfies, kulfis and kheers. It is available in user-friendly, easyto-store packs of 200 ml with flip-top caps, costing Rs.86. It will be available in shopping malls, general stores, super markets and departmental stores.
The Ashok Group, has a turn over of Rs. 15 crore and is the first company to introduce multivitamin preparations for all age groups. The company has a state of the art manufacturing unit in Chennai. The company has been awarded the WHO-GMP certification for the manufacture of liquid orals, all forms of capsules and tablets.
R Rangaraj
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