|
Himalaya launches Throat Drops
 The Himalaya Drug Company has launched 'Throat Drops' for throat irritation and bad breath with offerings in four variants - Ginger-mint, Cardamom-mint, Tulasi-mint and Honey-mint.
Priced at 50 p for each throat drop, Himalaya Throat Drops are being offered in vibrant, attractive packaging and are available at all leading chemists and departmental stores across the country.
Each variant of Throat Drops launched by Himalaya is enriched with the goodness of herbal ingredients that promise a lot more than just refreshment. Tulasi. Cardamom. Honey. Ginger. Each combined with mint deliver not only on the promise of freshness but also provide relief to the throat, the company claims. The natural way.
Announcing the launch of Himalaya Throat Drops, Ravi Prasad, President and CEO, The Himalaya Drug Company said, “The ‘Himalaya’ brand name enjoys a strong equity both with doctors and consumers, built over the years with the help of safe and efficacious products. The introduction of Himalaya Throat Drops is in alignment with our vision - wellness in every home through herbal healthcare”.
The advertising tagline is 'Gale Mein Aawaz, Sasoon Mein
Taazgi'.
Since its inception in 1930, The Himalaya Drug Company has pioneered the use of modern science to rediscover and validate ayurveda’s secrets. Today, Himalaya products serve the health and personal care needs of consumers in over 55 countries.
All Himalaya formulations are subject to primary research of up to ten years before the final product reaches the consumer, the company said. It is this emphasis on research and stringent quality standards that has led over 200, 000 doctors worldwide to endorse Himalaya products, it added.
|
