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BD India's innovation in Infusion Therapy

"....the safety IV catheter (Insyte Autoguard) resulted in a marked and significant reduction in IV stylet-related injury..."

Centers for Disease Control and Prevention - 4th Decennial International Conference on Nosocomial and Healthcare Associated Infections, March 2000

Becton Dickinson India (BD India), a global leader in medical supplies and devices, takes the mission of 'Helping all people live healthy lives' further and launched a unique shielded cannula BD Insyteä - W Autoguardä (MRP Rs.125/-), which promises to reduce sharp injuries to the healthcare workers substantially. BD also launched BD Venflonä Pro, a ported IV catheter and BD Veca-Câ, a fixation dressing for the IV Cannulae - all new generation products for better patient comfort, in Chennai, on June 9, 2003

What is Infusion therapy?
Infusion therapy deals in products, which are used to infuse fluids/medicines into the human body. (e.g. Saline administration)

IV Catheter: How does it work?
It's a device, which is put in the vein over a needle. The Needle is pulled out and catheter remains inside the vein. With the help of this catheter, various drugs etc are administerd in the body. The product is very widely used in the hospital/nursing home setting.

Estimated risk of infection (to healthcare worker) following a needle stick from an infected source (patient):
  • Hepatitis B: 30%
  • Hepatitis C: 3%
  • HIV: 3%

Source: Simo Sen et al WHO bulletin 77, 1999

The unique feature of BD Insyteä - W Autoguardä is its patented BD Autoguard Push Button Shielding Technology, which is meant to effectively safeguard healthcare workers from accidental needle stick injury. These injuries are the main source of transmission of infectious diseases in the healthcare workers.

The product uses specific material BD Vialonä to make the catheter. It is proven in multiple clinical studies over ten years that IV Catheters made of BD Vialonä biomaterial are easier to insert, while providing longer indwelling time with improved patient outcomes.

The product will be supported by a range of education and training programs on the product usage for paramedic staff. This program will focus on improved clinical knowledge and practice associated with IV therapy and cannulation.

Speaking on the launch, Rakesh Kumar, General Manager, Medical Systems, BD India said, "BD is committed to promote the safety of Healthcare workers. We have always been the frontrunner in introducing the innovative products, which are safe, provide greater healthcare worker safety and deliver superior patient care. Keeping in line with this ideology, BD Insyteä - W Autoguardä, BD Venflonä Pro and BD Veca Câ, based on extensive research, provide the top end choice to the patients". He then demonstrated the method of usage of the products with the help of samples, taking care to explain the process in a clear, detailed manner.

BD is one of the leading players in Infusion therapy business, a part of Medical Systems business of BD. These new products promise to redefine quality in IV Cannula, and will be earmarked as growth drivers of the infusion therapy business of BD India. The product will be available across the key markets of the country.

BD Venflonä Pro (MRP Rs.80/-) is a ported chatheter, which has a unique feature a catheter material, softens in blood stream by 75% in just half an hour. This results in less irritation to the vein and other cannula related complications. Other features of the product are the sharper needle for painlesss insertion and thin yet strong cannula that allows the increased and smoother fluid flow and less patient discomfort. Another very important feature of the product is the kink resistance, which prevents the catheter from bending, thereby providing uncompromised fluid flow and better patient comfort.

BD Veca - Câ (MRP Rs.35/-) is a sterile dressing designed for the use with IV Cannulae. It has a unique high absorbing wound pad to keep the catheter insertion site dry, so that the risk of bacterial growth is minimized. The transparent window allows the visual inspection of the key portion of the catheterized vein so that complications like imflammation at the catheter tip can easily be seen as soon as they appear. BD Veca - Câ also provide higher patient comfort through cushioning form the pad placed under the cannula wings. Also, a thin layer of aluminium foil prevents the plaster from sticking onto the wounds around the insertion site, resulting in lesser inconvenience to the patient.

BD India's distributors in Chennai are:
1. Union Surgicals - Ph: 25343029
2. Drug House - Ph: 25341520

About BD India

Becton Dickinson (BD) is a global leader in medical supplies and devices, laboratory equipment and diagnostic products. It started operations in India in 1997, a century after its genesis in New Jersey, USA and initiated a new era in patient's safety with its world-class products.

BD India, part of the $4 billion healthcare giant serves healthcare institutions, life science researches, clinical laboratories, industry and general public through its safe and innovative products. It is among the most recognized and trusted names in the sector and is known for several innovations in medical devices

Contact: Jaishankar: 98410-46243, 5214 5229, Perfect Relations.

5th Floor, Signature Tower B
South City, I, Gurgaon 122001
Haryana, India.
Tel: (91-124) 638 3566
Fax: (91-124) 6383224/5/6
www.bd.com/india

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Published on 10th June 2003

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