 Pragnya launches 'Amruthavarsha'
 'Amruthavarsha' - audio book and CD with 'Slokas on Ganapathi, Guru and Navagraha' was launched by Pragnya in Chennai by renowned Carnatic
vocalist Sudha Ragunathan recently. The event was held at Landmark Book Store.
Releasing the CD, Sudha Ragunathan
said, "This initiative is unique as the interest is not only in people who patronise devotional songs and Indian classical music but everyone who is interested in learning the slokas the right way. Reciting
slokas
in the right way with a proper understanding of their meaning will benefit body, mind and soul."
Lauding the effort, she said the concept would help young and old alike enjoy the product. "Music would unite listeners with divinity. This is another such product which would establish contact with divinity," she added.
The first copy of the CD was received by Kumararani Meena Muthiah, renowned educationist. Other celebrities present were Carnatic vocalist P Unnikrishnan and Thavil vidwan Valayapatti Malarvannan.
The book and CD pack has vocals rendered by Uma Mohan, guitar by Sangeeth and recorded at Aalaya Studios, Chennai. Amruthavarsha is designed and produced for Pragnya by Pramod
Shanker.
V Chandrashekar, partner, Pragnya, said Amruthavarsha was born out of the need to revive Sanskrit and present the varied benefits of chanting of Vedic hymns in a contemporary and easy format for the current generation.
He said mantras were not religion-specific as they are basically energy-based sounds and when uttered correctly, create thought-energy waves. Mantras eventually quieten the mind, working at a deep level of the sub-conscious mind and are the ultimate stress relievers.
Appreciating the initiative by Pragnya, Kumararani Meena Muthiah, said, "It is a welcome initiative by private companies like Pragnya in reviving Indian culture by launching such products and would go a long way in improving the spiritual quotient of our future generations."
Pragnya's initiative is to create awareness about the importance of proper pronunciation of Sanskrit slokas, through simple English transliteration and supporting vocals, along with English meanings of these slokas. All the slokas are in their original form to bestow their beneficial powers on the reader.
What is unique about this attempt is that it is the first time that Sanskrit has been simplified so as to make it easy for even a toddler to follow the pronunciation guidelines, said Gururaj Rao of Pragnya.
For the sake of correct articulation, the transliteration is simplified by splitting each word. The combination of 'sound and sense', achieved by proper pronunciation, and by understanding the meaning of these insightful words, result in an enchanting experience. This enables the listener to understand the enormity of Sanskrit words used in the age-old scriptures, he added.
Pragnya's interest is not only in people who patronise devotional songs and Indian classical music but everyone who is interested in learning the slokas the right way. The rhythmic recitation of the mantra and understanding the slokas would derive their worth and would exert a soothing influence on the unconscious mind, pointed out
Chandrasekhar.
The soon-to-be-launched Amruthavarsha series will also include other popular slokas on Vishnu and Shiva.
Pragnya in Sanskrit means 'being aware', a state which symbolises the transition from living with the body and mind to a higher level of consciousness, which is the 'Self'.
Pragnya is a company led by two young professionals with a common goal of creating awareness in modern society about the science of 'Being' and understanding the 'Self'. "With products and a wealth of knowledge on philosophy, spirituality, religion and culture, Pragnya aims to bring people closer to their inner conscience, enabling them to lead a blissful life, in the increasingly demanding and busy lifestyles. We envisage touching people's lives, by sharing meaningful ideas, bringing insight and knowledge in a delightful and rich manner through books, audio/video products and interactive workshops," Gururaj added.
R Rangaraj
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