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 Bangalore-based Synergy Images, specialising in turnkey solutions for digital animation, game development, web technologies, multimedia, e-learning, TV commercials and feature films, makes a foray into the world of music. Synergy Images has produced the music album, titled 'Confluence of Elements'. The album will be distributed by SaReGaMa worldwide.
'Confluence of Elements' marks animation and special effects video combined with classical music. Sai Shravanam, a disciple of Ustad Zakir Hussain, has scored the music for the album. This album features eminent Carnatic singer Bombay Jayashri Ramnath, and is accompanied by Sai Shravanam, Murad Ali, Keith Peters, Navin Iyer and Bhavani Prasad.
Bombay Jayashri says, "When classical music extends itself to depict emotion, nature and love with a freshness that can only be felt, the happiness in creating it is unmatched. This album is an attempt to travel; with notes and melody and silences to such places. I have enjoyed every minute of the making of the music."
Sai Shravanam says, "For many years I had a feeling that Carnatic music has not reached varied audience round the globe; popular kritis which have tremendous lyrical value and concept in themselves have never received the right appreciation they deserved. I yearned to make music a universal language without barriers of style or boundary."
'Confluence of Elements' has been conceptualised and produced in four months. The album has a blend of new age music with purity in the traditional composition and has instruments like sarangi, guitar, flute, melodica, saxophone, tabla, mridangam and many others. It also features a first-of-its-kind music video with animation, special effects and the dances are performed by artistes from dance institutes in Bangalore and Chennai.
The album, running for 45 minutes, has six tracks, of which 'Jagadodharana' and 'Vaishnava Janato' tracks will be simultaneously released also as video albums. The video tracks run for 14 minutes.
Launched worldwide, this multilingual album will be available in three editions: Normal mix (with audio CD alone), DTS mix (with audio CD and video DVD) and premium edition (with audio CD, video DVD, booklet explaining the concept and making and autographs of all the artistes).
Malini Subrahmaniam, president and CEO of Synergy Images, says, "We are delighted to bring forth the first-of-its-kind album. This unique album features some spirited performances by leading artistes and pleasing visuals for the music videos. It was an excellent opportunity for the team and has been a great challenge. This will also pave the way for bringing world music into Carnatic kritis. We also plan to create more albums in the same series with eminent artistes which would be launched by the end of the year."
Synergy Images has partnered with SaReGaMa India Ltd for global distribution and sales. The CDs will be available in all leading retail outlets across the globe.
Ashok Krishnan, Business Unit Head - South of SaReGaMa India Ltd, says, "We at SaReGaMa, are pleased to release and distribute this album with its rich tapestry of classical music elements woven seamlessly with the sounds and beats of world music."
R Rangaraj
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