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Pearl Media TV operations in TN
 Pearl
Media, launched in January 2004 as a joint venture between Anil Mishra and
Century Communications Ltd (CCL), is unveiling its new TV serial ‘Chidambara
Rahasiyam’ on Sun TV on June 30, which will appear every Wednesday from 8.30
p.m. to 9 p.m.
Anil Mishra has more than a
decade of experience in various aspects of the media. CCL is a Delhi-based
entity and one of the biggest players in the post-production facility space.
They currently have studios in New Delhi, Noida (UP) and Mumbai. They offer
facilities which include the entire post-production and uplinking equipment,
shooting studios and a multitude of infrastructure requirements.
The serial will be directed by
Naga who has a number of popular serials to his credit.
 Chidambara
Rahasiyam is based on the ancient art of ‘nadi’ and is a suspense thriller
set in contemporary Tamil Nadu having references to the glorious past of the
state.
It is a story of intrigue and
suspense, revolving around the most baffling mysteries of nadi
jothidam or the ancient form of foretelling one’s destiny with the help of
a fingerprint. There are two schools of thought on this subject with some
dismissing it as pure guesswork while others swear by it.
Someswaran is an upcoming
journalist who witnesses a gory accident
on the road. Totally disturbed at the atrocity of a tanker driver, he writes an
article speaking about imposing a ban on water
tankers in the city.
 Kumaraguru,
his chief editor, looks at the impracticality of the demands made by Somu in his
article. In an attempt to divert and channelise Somu’s anger, Kumaraguru prods
him to write another article on ‘nadi jothidam’.
To add spice to Somu’s adventurous nature, Kumaraguru directs Somu to fetch
the thumbprint of a body lying in the morgue. Somu gets the thumbprint and tries
to track the specified palm leaf of the deceased. In his quest to unravel the
mystery and to escape from the danger that chases him, Somu discovers that he is
witness to a series of murders.
 Into
this scenario comes young NRI Akash who happens to dabble in biometrics or the
science of fingerprint identification system. His firm belief in this science is
shaken when on a chance visit to his grandmother’s place in Chidambaram
his future and past is told to him by a practitioner of the ancient art of nadi
jothidam. Shaken by the chilling predictions, he begins to wonder if biometrics
is really scientific when compared to the accuracy of nadi jothidam.
The paths of these two young
men, Somu and Akash, often cross each other in their quest for the truth. One
thing leads to another and the story takes several shocking twists and turns
leading a breath-taking climax that will make for compelling viewing on its
journey through the maze of mysterious deaths to finally unravel the Chidambara
Rahasiyam.
| Star
cast: Malavika, Mohan Ram, Krishna, Y G Mahendra, Ranjith, Nitya,
Sureshvar and others |
Story
and direction: Naga |
| Produced
by: Pearl Media |
| Pearl
Media was launched with the following objectives: |
Pearl Media has the following advertising options for advertisers: |
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To have multiple
media vehicles in its stable and to provide effective and efficient
communication opportunities to various advertisers.
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To create and provide
discerning and quality content for various broadcasters in India.
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Pearl Media's
corporate office is located in Mumbai, and it has branches in Chennai,
Delhi and Bangalore. Pearl Media has some of India’s leading
professionals with a collective experience of over seventy man-years.
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Sanjay Dhar,
ex-executive director, sales and marketing, Turner India, L J Henry,
ex-COO, Sanguine Media (Media Dreams), Abhijeet Gupte, ex-head of
sales, UTV, and Tarun Singh, ex-north head, UTV, are some of the names
associated with Pearl Media.
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Pearl Media’s
clientele include some of the biggest advertising agencies in India,
such as Group M (comprising Mindshare, Maxus and Zenith), Rediffusion,
Madison, Starcom, Mudra, Initiative Media and FCB Ulka. During the
short period of six months, the company has been able to create a
niche for itself in the media and entertainment industry, its
spokesman said.
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- Amrutham - the longest running comedy
and the No 1 weekly on Gemini TV.
- Rajugari Kuttulu - A successful daily soap on Gemini TV
- Na Anna - from the critically acclaimed director Ganga Raju, the successful bi-weekly on Gemini TV
- Raja Rajeshwari - An hour-long weekly on Sun TV from Sa Re Ga Ma
- Maangalayam - Kannada re-make of the most successfully Tamil daily, Metti Oli, as a daily soap on Udaya TV. In its first five weeks of telecast, the programme is already competing with the top programmes of Udaya TV.
- Amrutha - the Kannada re-make of the longest running comedy serial on Gemini TV, Amrutham. The programme is being telecast as a weekly over Udaya-TV. The first week ratings of the programme clearly indicate the No 1 status of the programme amongst the 15+ABC female audience group of
Karnataka.
- Gayatri Mahima - highly acclaimed mythological serial on the National Network of
Doordarshan.
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In a little over six months of its existence, Pearl Media has tied up an impressive bouquet of programmes from several well-known producers in the southern India regional language markets. They are currently working with Radaan, Cinetime, Sa Re Ga Ma Ltd and Just Yellow Ltd.
RR
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