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Saregama launches 'Pokkisham'
 Saregama India, the country's largest heritage music company, today launched 'Pokkisham', a treasure trove of devotional classics featuring singing legends Sirkazhi S Govindarajan, T M Soundararajan, P Susheela and L R Eswari, which have been technically enriched.
Saregama India's Business Head-South, K V Ramaswamy said 'Pokkisham' had been specially launched for the Aadi season, and dedicated to Lord Ganapathy, Lord Murugan and Goddess Amman on the auspicious day of
'Aadi Velli'.
L R Eswari released the first copy, which was received by violin maestro Kunnakudi
Vaidyanathan.
Ramaswamy said, “Saregama's technical enrichment of classics from its repertoire brings an exciting, listening experience. 'Pokkisham' is truly a treasure trove as it features technically enriched devotional songs
sung by four Tamil legends who are synonymous with some of the tracks.”
“Although the songs are old ones, they sound better thanks to the enrichment done by Saregama India. The devotional compilation on Lord Ganapathy contains 12 tracks from Sirkazhi Govindarajan and include the all-time favourites, Vinayagane Vinaitheerpavane, Kaakkum Kadavul, Aanai Mugathaan and Suzhi Pottu, he said.
 T M Soundararajan's songs on Lord Muruga and Eswari's on Amman are memorable ones, he added.
The TMS songs include the timeless classics, Karpanai Endralum, Muruganai Kooppittu, Azhagendra
Sollukku.
Eswari and P Susheela's popular songs, which have already been digitised, are all the more enhanced in the 14 tracks in praise of Amman – Mariamma Engal, Muthumari, Karpura Nayagiye, Thaaye Karumari and Karunai Ullam.
 Kunnakudi
Vaidyanathan and Eswari recalled how the songs were composed and dwelt on events and milestones connected with the songs in the album. Some of the songs have been composed by Kunnakudi
Vaidyanathan.
Ramaswamy pointed out how piracy had affected the audio market. Advancement of technology had, in fact, made it easier for the pirates. After the matter had been taken up with Government authorities, there were a few raids in areas like Madurai, Tirunelveli and Coimbatore, but piracy was a big market by itself and had spread like cancer. Tamil Nadu perhaps had the highest incidence of piracy of film audio cassettes, he said.
Saregama India was engaged in digitising the songs in other South Indian languages as well, Ramaswamy said.
The 'Pokkisham' cassette pack is priced at Rs 120 (MRP) and the CD version at Rs 297.
R Rangaraj
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