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A well-designed brochure is a valuable tool
for marketing your products to potential customers. It conveys
your products and services, the benefits of those products and
services, and provides an overall feel of your company. This
simple sheet of paper will help people remember you and remind
them why they should choose your products for their needs.
Having a brochure designed for your company
should be a calculated process. The purpose of your brochure may
vary from business to business. Some are designed to display
services, whereas others are focused on selling an idea. No
matter what the focus of the brochure is, it needs to be
readable and functional.
What are the uses of brochures?
1.Leave-Behinds - This brochure is left
behind after meeting a potential customer.
2.Point-of-Sale - This brochure is given at the shop or
office.
3.Respond to Inquiries – This brochure speaks about a
specific product.
4.Direct Mail – This brochure is sent with the sales letter.
How to make your brochure work for you?
1.Content
The content of the brochure should be attractive and useful to
the reader. It should be simple and exciting. The content should
invite customers to do business. Try to be direct and
plainspoken in your choice of words.
2.Design
Paper colour and texture play an important role in designing.
The right fonts play an important role in reinforcing or
countering the brochure’s message. Using simple designs and
well-chosen fonts make the brochure appealing. Include your logo
and business name to give confidence to the customer.
3.Budget
Before you decide on the printing evaluate as to how long the
information in the brochure will be relevant. You can also
decide on your target customers. If you have a small business
you might choose to have a medium cost brochure and mail it to
everyone.
4.Printing
Give your printer a rough design and all your text material. You
should oversee the process and get rough drafts as the designing
progresses. Make two or more people check the final draft before
it goes for printing.
What are the common types of brochures?
1.Bi-fold brochures
2.Tri-fold brochures
3.Folders
4.Inserts
5.Flyers
6.Catalogues
7.Pamphlets
8.Leaflets
9.Booklets
Design your brochure with complete and
accurate information to get your potential customer to the next
step - the purchase.
Vinod Kuriakose
(The writer Vinod Kuriakose can be contacted at
feedback2vinod@yahoo.co.uk)
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