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New schemes of Reliance Infocomm

After achieving dominant market share in the post-paid segment and in the mobility sector, Reliance Infocomm has marked its entry into the pre-paid segment by announcing path-breaking schemes that give customers free recharge vouchers worth nearly the cost of a Reliance IndiaMobile (RIM) pre-paid handset that they buy. Not only that, they can remain connected for a full year without having to buy new recharge vouchers.

Under the new scheme, a customer will just pay Rs 3,500 for a stylish Motorola C131 handset and, in return, get a free RIM pre-paid connection and recharge vouchers worth Rs 3,240 valid for six months with an additional six-month grace period. During this grace period, the subscriber will be able to receive incoming calls and SMS without recharging the account. The RIM pre-paid promotional scheme is also available with all other Reliance IndiaMobile handsets. For example, a customer can buy a Java and multimedia-enabled LG RD2030 handset for Rs 6,500 and get RIM pre-paid recharge vouchers worth Rs 6,480 absolutely free.

"RIM pre-paid raises the bar for innovation, quality of service and value-added services in the pre-paid segment of mobile telephony market. RIM pre-paid customers will have full seamless mobility across the country and roaming service comes to them without any extra charge. They will also be able to recharge their account with any denomination from virtually anywhere in India. RIM pre-paid is also the only pre-paid service in the country that provides data applications through R World and Internet connectivity through R Connect. We are the market leader in the post-paid segment and we are confident of repeating the same feat in the pre-paid segment by offering superior products and services," said S P Shukla, president - Wireless Products and Services, Reliance Infocomm Ltd.

The RIM pre-paid handsets are distributed through over 15,000 retail outlets across India. Customers will be able to buy recharge vouchers from over 70,000 retail outlets across the country, said V G Somasekhar, head, RIM Business, Tamil Nadu and Kerala.

The tariff for RIM pre-paid is one of the lowest in the industry and simple to comprehend with fewer slabs, says Shukla. All local calls, intra-circle calls and inter-circle calls of less than 50 km distance to another mobile phone have a flat rate of Rs 2.49/minute. All inter-circle calls of above 50 km to another mobile phone have a flat Rs 2.99/minute rate. All local calls, intra-circle calls and inter-circle calls of less than 200 km to a fixed phone have a flat Rs 2.99/minute rate and all inter -circle calls of above 200 km have a flat rate of Rs 3.99/minute, Somasekhar added.

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Other unique features of RIM pre-paid include automatic roaming in the India RIM network at no extra cost, nationwide recharge facility with any denomination, STD and ISD facility, call forward and voice message service at local mobile call rates from anywhere in RIM network. RIM pre-paid customers with Java-enabled handsets will be able to use their phones as modems for R Connect Internet connectivity and access R World data applications. RIM pre-paid customers will also have access to 1234 SMS-based services and a host of call management services like three-way conference call and caller line identification.

RR

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Published on 11th Feb, 2004

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