Enfield launches bullet Sixty-5 in US
Royal
Enfield, the motorcycling Icon of India, recently launched its latest international model the Bullet Sixty-5 in the US. The new model has the retro classic styling which will bring memories of the sixties.
Commenting on the launch, Siddhartha
Lal, CEO, Royal Enfield, said, “Royal Enfield is the oldest surviving brand in continuous production for over a century now. It enjoys a
classic bike positioning in the international market and is very popular especially in the western countries.
The launch of the Bullet Sixty - 5 in the US, our second largest international market after the UK, is in line with our strategy to increase our presence in the international market, where we see a tremendous potential. The Bullet Sixty- 5 has the retro classic styling with 5-speed gear, for the first time on an international model. The Bullet Sixty-5, is a big success in the UK where we had launched it in January 2003 and we are confident that it will achieve success in the US as well".
Royal Enfield motorcycles are being exported to the US for more than a decade now and there is a wide network of over 100 dealers. The latest model, the Bullet Sixty-5, comes with a 500 cc, 4-stroke, single cylinder push rod engine with 5-speed gearbox and Electric start. The
motorcycle will be available in 4 exciting metallic colors viz. Purplish Blue, Silver Ash, Rivera Red and Magic Black. The other popular Bullet / Royal Enfield models in USA are the US classic and the Military. Apart from USA, Royal Enfield motorcycles are exported to over 25 countries covering UK, Europe, Japan, Australia and New Zealand.
