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Technology
Customer interaction conclave

As part of its aggressive business development initiatives, Servion is currently hosting a seven-city seminar series 'The Customer Interaction Conclave 2005'. This seminar will highlight customer interaction challenges faced by the service industry and how application of the latest technology can enhance and improve customer experience. The Chennai chapter is scheduled for June 17, 2005.

Servion Global Solutions Limited (Servion), a global provider of business response solutions through contact optimisation, announced 50 per cent growth in the financial year 2004-2005. Servion's total revenue for the last financial year stood at Rs 50 crore.

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"We are extremely delighted to have crossed the Rs 50 crore mark and have drawn up aggressive growth strategies for the current financial year," said G Shankaran Nair, senior vic-president, Marketing, Servion Global Solutions, in Chennai.

From voice mail systems to contact centres, today Servion has evolved into a company whose focus is to revolutionise and enhance customer interaction of every organisation through its contact centre suite of products, consulting services and systems integration capabilities.

Servion has recently established its presence in Malaysia, South Korea, the Philippines and Saudi Arabia to meet its growing list of clients and support its expansion plans in various geographies.

The company has hired several senior executives from the industry both in India and US. Servion is also aggressively hiring middle and junior level executives to meet ever-growing project implementation needs. Servion's total employee strength has grown to 310 from 220 last year.

Nair said, "Owing to a decade of global experience in the customer interaction domain, Servion has devised a generic model called the Contact Optimisation Model that helps map customer contact and suggests ways and means of optimising and enhancing the same, while reducing cost. This model forms an integral part of enhancing customer interaction and experience."

He added, "We believe that every time a customer gets in touch with an organisation, there lies a great opportunity to convert that interaction into a mutually satisfying and long-term relationship. Making the most of these interactions, however, requires the right processes and systems in place. Organisations, unfortunately, pay little or no attention to enhancing the experience at customer touch points and as a result, lose customers to competition."

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R Rangaraj
Published on June 11th, 2005


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