 Dexterity at ESOMAR Congress
Dexterity Business Analysts, a premier IT solutions and services company based in Chennai, will be exhibiting at the ESOMAR (The European Society for Opinion and Market Research) Congress 2005 at Cannes, France, between the September 18 and 21. Dexterity will be the only Indian company to exhibit at the ESOMAR Congress and aims to use this opportunity to highlight its expertise in providing world-class software solutions to market research agencies.
ESOMAR is the world's leading market research association uniting over 4,000 members from 100 countries. The ESOMAR Congress is the largest annual gathering of professionals and companies involved in the field of market research
(MR).
As a niche player, Dexterity provides end-to-end IT solutions specific to the MR and business intelligence (BI) domains covering application management, telecom solutions and knowledge process outsourcing (KPO) services. Dexterity caters to three of the top 10 market research agencies worldwide and over a dozen other research firms across Europe and AP AC. Dexterity has offices in Germany and the US and is an associate member of ESOMAR and CASRO (Council of American Survey Research Organizations).
"We aim to use the ESOMAR Congress to forge stronger business relations with the research community. I believe that this exposure at the congress will provide Dexterity an opportunity to highlight the advantages of using distributed analysis and design teams and enable us to come up with innovative solutions for market research. We plan to aggressively promote the Dexterity brand - to make it synonymous with end-to-end IT solutions for research and analysis," said Pravin Shekar, chief marketing officer.
"Since inception, Dexterity has been servicing MR firms worldwide with a significant presence in the European market. Dexterity will continue to focus on the $ 17 billion research and ana1ysis vertical. Exhibiting at the congress is in line with our goal to be among the top IT providers for the research and analysis domains and our objective to stay closer to our clients to be more responsive to industry needs. Dexterity is on an expansion mode and the congress coincides with the inauguration of our new development facility to host an additional 250 associates," says Palanivel Kuppusamy, CEO, Dexterity.
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