 Microsoft launches Starter Edition for TN
Microsoft Corporation India Pvt Ltd launched 'Windows XP Starter Edition for India' in Tamil Nadu on June 16, 2006. Windows XP Starter Edition for India is a unique offering created specially for first-time PC users who are looking for a simple, easy-to-use and localised PC, said Rishi Srivastava, director, Windows Client Business Group, Microsoft India.
The Windows XP Starter Edition for India PCs includes a Tamil and an English language interface, allowing users to easily switch between the two based on their requirement. In addition, the product includes extensive user training and support to help a first-time user get familiar with a PC.
The Windows XP Starter Edition for India PCs will be available from HCL and Sahara Computers across 10 cities in Tamil Nadu such as Chennai, Coimbatore, Trichy, Madurai, Erode, Salem, Tirupur, Tuticorin, Karur and Pattukottai, besides Pondicherry. These products have been priced at Rs 13,999 or at Rs 399 per month, in case the consumers avail of the finance scheme through SBI Cards.
The Windows XP Starter Edition for India PCs will also include products and services such as an anti-virus from QuickHeal and education content from Edurite. Right now, the product is available in a multi-lingual format enabling customers to switch to Tamil, English or Hindi at will, Rishi said, adding that the service would be available in nine more Indian languages in a few months.
Microsoft will run 'Asli Lao Inam Pao' a promotion to reward customers buying the product from recognised vendors. The scheme offers several benefits and prizes. Customers can win prizes every week including a trip to Disneyland.
Rishi Srivastava said, "We are happy to introduce 'Windows XP Starter Edition for India', in the state of Tamil Nadu, and are confident that consumers in the state will find the offering extremely appealing. We have made a special effort to ensure that the price level of the product is reasonable enough for every citizen of the state to be able to afford the product and experience the benefits of using a PC first hand. The product is extremely easy to use, and we are confident that it will be a great success."
The multi-lingual product introduces beginner PC users to computing by providing a simple operating system for entry-level PCs. In addition, to enable the most popular PC activities - such as word processing, e-mail and Internet access - the product includes unique features specifically designed for beginners:
Customized support in local languages: Windows XP Starter Edition for India includes 12 instructional videos designed to help first-time users learn how to use a PC easily;
Bi-lingual user interface: Depending on their preference, users can easily switch between and English or fully localised (Hindi/Tamil) interface, with locally relevant wallpapers, screensavers and other design elements;
Pre-configured PC settings: Pre-configured settings for advanced options such as an automatically enabled Windows Firewall make it easy for users to get started using their new PC;
Core features, high value: Windows XP Starter Edition for India enables beginner PC users to perform the tasks that matter to them most, at a lower cost
R Rangaraj
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