 India to host Global PR Summit
India will host the 2006 ICCO Global Summit in New Delhi from October 5-6. ICCO is the apex body of over 850 public relations consultancies across the globe and this is the first time in its history that the annual summit is being organised in Asia, reflecting the growing importance of the region in the world economy.
The summit will be attended by the heads of leading communications firms worldwide including, among others, Harold Burson, founding chairman, Burson-Marsteller; Harris Diamond, CEO, Weber Shandwick; Helen Ostrowski, CEO, Porter Novelli; Aedhmar Hynes, CEO, Text 100; and Lou Capozzi, chairman, Publicis Public Relations & Corporate Communication.
The theme of this year’s summit is 'Forget Best Practices, Think Next Practices', shifting the focus from today to tomorrow, and underlining the need for the communications business to pen a whole new rule book to remain relevant in a rapidly transforming world. Speakers will also include corporate chiefs and ambassadors from the new media.
Introducing the theme of the summit, John Saunders, ICCO president, said, "The communication industry is on the verge of a rapid change being led by digitalisation. The industry collectively needs to think about the next practices that will define our future and drive growth."
Added Prema Sagar, president of the organising committee, ICCO Global Summit, "India is the perfect setting for this summit as it is an emerging economy with vast diversity that is experimenting with new communication channels and technologies to reach its large population."
The summit has been organised in association with Public Relations Consultants Association of India (PRCAI) and is supported by The India Brand Equity Foundation (IBEF). Says Nandita Lakshmanan, president, PRCAI, "The ICCO Summit is a great platform for global communication leaders to see the vast opportunities that India offers. It is also the right time for both the Indian PR industry and its counterparts worldwide to explore the synergies and dichotomies between economies, to leverage the opportunities and beat challenges posed by globalisation. The PRCAI is delighted to be associated with the 2006 ICCO Global Summit."
ICCO’s key objectives, amongst others, are to contemplate and discuss the issues that the industry faces and to provide a platform to share experiences and best practices across the globe.
The summit is supported by the IBEF and hosted by the PRCAI.
R Rangaraj
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