 Prasad EFX scores in Krrish
 Prasad EFX, one of the largest digital post-production studios in India, has executed more than 1,200 VFX shots for ‘Krrish’. 'Krrish', produced and directed by Rakesh Roshan and starring Hrithik Roshan, is loaded with spectacular VFX and is all set to catapult Indian VFX to Hollywood standards.
VFX supervisors from Hollywood, Craig Mumma and Marc Kolbe, worked with a team of more than 100 VFX specialists in Prasad EFX to come out with stunning and technically excellent VFX sequences.
 Himakumar, senior line producer, Prasad EFX, says, "We have done very high-end 3D modelling and animation including whole body scans. A lot of 3D models of cars, bikes, helicopter, birds and animals were created and animated to match live action footage. Fire sequences are always a challenge and we have used it to great effect in 'Krrish'. Very complicated wire removals and compositing work were minutely executed, so were critical special effects that add intensity to images and action shots. A whole futuristic set was designed and implemented by the team at Prasad EFX in 3D."
Rakesh Roshan adds, "I got in touch with Craig Mumma and Marc Kolbe, special effects supervisors from LA. They flew down to Bombay to look at many facilities and found that Prasad EFX Chennai was the best and they could deliver everything. I went by their conviction and that’s how EFX was chosen. Prasad EFX has exceeded my expectations because they’ve done a fantastic job - unbelievable! I was a bit tense as to whether it will be up to the standard of Hollywood but I think they have lifted the status of the film to a very high level. It is not like Hollywood. It is Hollywood. I salute the entire EFX team."
Craig Mumma, who has to his credit films including 'Independence Day' and 'Godzilla', was extremely impressed and happy with the work done by Prasad EFX. "One of the reasons I was approached by Rakesh Roshan to work on Krrish was because we wanted to do some mind blowing, world standard VFX. We had to keep various things in mind, budgets, capability, infrastructure and so on. We looked at many studios and all our efforts pointed to Prasad EFX. I wanted to work with a company that will get involved with the project to a very deep level. EFX, in my past couple of years of experience with other projects, has delivered the goods well above my expectations."
 Adds Craig, "Working with the people at Prasad EFX has been a great experience. They understand films, they understand VFX and that way I was able to get the most out of them. The VFX will be a trendsetter. We will see more of this happening in future."
Prasad EFX also provided the digital intermediate service for 'Krrish'. Rajiv Raghunathan, senior line producer, DI, says, "DI is catching on fast. Right now it is the big budget and special effects intensive movies that use this service. Once film-makers understand the advantages of having a digital master at 2K/4K resolution, then only the full potential of DI will be realised. Digital cinema, DVD masters, HD/Sd ouputs, Mobile/PDA delivery, web and other future media can be served content from a single digital master resulting in consistency, cost and time savings and flexibility. Very soon DI will be part of the planning for all movies. One obvious change noticed in the past year is DI is being used more towards enhancing the look and feel of the film as opposed to correcting shooting flaws."
Prasad Film Labs made over 700 prints for 'Krrish' for national and global distribution from the DI negatives. Prasad Group, with facilities and offices across India, Singapore, Dubai and Hollywood is Asia’s largest post-production group and offers every service required for the post production of feature films. Prasad EFX has worked on many international projects and has recently entered into agreements with major Hollywood studios for VFX projects in mainstream Hollywood films, says Mohan Krishnan, head - Corporate Communications, Prasad Group, Chennai.
R Rangaraj
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