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INXS Technologies Ltd, a product
development company, has launched Market Simplified, a wealth
management solution. This service is operated under its US
subsidiary - Market Simplified Inc.
Market Simplified is a technology backed 'wealth management
solution' aimed at self-driven investors and wealth managers who
want to enhance the technology offering to their clients. Market
Simplified offers technology-based wealth management solution which
includes Sync Portfolios (for tracking), Access Investment Portfolio
(mobile, desktop and web), PortfolioAnalytics (automated form of
advisory) and Active Protection (risk management alerts).
"Our business objective is to
become an indispensable part of the investment lifecycle of any
equity investor by providing him a fully customisable and mobile
wealth management solution delivered real time via desktop clients,
web access, and an advanced mobile platform," said Venkat Rangan,
CEO and co-founder.
The Market Simplified platform has
been developed to empower equity investors with advanced investing
tools and also to safeguard their investments and value their
portfolios. An advanced portfolio, custom technical alerts, fully
user-customisable workstation, novel charting and technical analysis
are the hallmarks of the service, besides the power of performing
all these operations from a mobile device. These services are
available on mobile platforms such as Nokia, Win, palm and
Blackberry.
"Currently, the equity markets
across the globe are witnessing an unprecedented boom. India itself
has in excess of four million investors, transacting four million
trades a day. The presence of 250 million mobile Users enables INXS
to utilise this space and provide a cross-device neutral financial
platform with real time data and news, customised alerts, advanced
charting and technical analysis for all our clients," added Venkat.
With the advanced financial
platform one would get multiple sources of information, markets,
portfolio and instruments. INXS has signed data agreements with
NASDAQ, NYSE, American Stock Exchange and BSE for financial data
access.
R Rangaraj
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