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Mandira Bedi is Asmi Woman of the Year
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 Distinguished television actress Mandira Bedi has been chosen as the 'Asmi Woman of the Year' by the Diamond Trading Company (DTC). This year, Mandira Bedi will be a significant part of all marketing and promotional activities for the Asmi brand.
Says Devika Gidwani- Director, Diamond Information Centre, "We at Asmi believe that Mandira Bedi is a perfect fit for a brand as distinctive as ours. Mandira epitomises the
different strengths that an Asmi woman is identified with - independence, confidence and goal-oriented. And at the same time, she possesses all that synonymous with the essence of a woman - passionate, feminine and beautifuL We are proud to have Mandira Bedi as the Asmi brand ambassadress."
Mandira has been preferred as she is more than just a television actress, establishing a rapport with the viewers due to her easy wit and inimitable style. Following her debut as the protagonist in Adi Pocha's Shanti, almost ten years ago, Mandira has never looked back. She has modelled, acted in TV serials and most importantly was prominently featured in Extraaa Innings aired on Sony Max during the 2003 Cricket World Cup where she became a household name. At present, she features on Sony MAX programmes, 'Extraaa Shots' and 'Mandira Aapke
Ghar'.
The coming year will see her in feature films that include Ramanan's family drama Divorce, husband Raj Kaushal's Shaadi ka Laddoo and an untitled children's film to be shot in UK.
On becoming the Asmi Woman of the Year, Mandira said, "It gives me immense pleasure and satisfaction to accept this honourable role. In fact, Asmi brand values are significant because it closely reflects my personality and what I am. As a woman, I am eternally conscious of my strengths, potential and independence and that a woman is equally capable and deserves all that is due to her."
In fact, Mandira holds very strong sentiment for the caus'e of women's cricket and has decided to lend them all her support. As Asmi woman of the year, she along with the Women's Cricket Association of India helped launch the One-Day International Women's Cricket series between India and West Indies that kick-started at Dhanbad from February
26, 2004.
Fire is the metaphor, which stands for the Asmi woman. She is driven by internal benchmarks and not by external expectations. The sparkle of diamond in each piece signifies the inner file and spirit of a woman -- progressive, versatile and unique.
For more information on Asmi, visit
www.asmidiamonds.com -- this web site offers a unique design gallery where diamond designs based on personality types can be created.
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