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Lakme launches its 'Think Brilliance' Range

Style

Lakme, India's leading cosmetic brand, launched its much-awaited new line of cosmetics - the 'Think Brilliance' Range. Based on the fashion statement for 2002-03 'Think Brilliance' Think Lakme', the new range comprises three distinct collections - 'Pure Brilliance', 'Electric Brilliance' and 'Sensual Brilliance'. This range will soon be available at all Lakme retail outlets across the country.

The 'Think Brilliance' collection comes with 34 colours in 6 new innovative products including:

Silver Glow Face Highlighter - A Unique face highlighter that gives an instant glow to the face. Enriched with Vitamin E, Silver Glow has a unique oil-absorbing formulation and is priced at Rs.95/-.

Liquid Diamond Lip Gloss - a stunning new product, which adds a perfect shine to the lips. High on gloss, it leaves the lips moisturized and sparkling and can be used as a topcoat over lipstick or even on its own as gloss. The Liquid Diamond is priced at Rs.175/-.

Liquid Blush - a fascinating new product for the cheekbones and comes in a water-based formulation. It comes in two unique shades and is priced at Rs.95/-.

Announcing the new range, Anil Chopra, Business Head - Lakme Lever said, "The Think Brilliance' range reflects Lakme's in-depth understanding of the needs of the contemporary Indian woman. By working with the leading make-up experts & fashion designers and Intercos Italia, we are able to anticipate fashion trends and develop colour, tones and textures to match these trends. The Pure, Electric and Sensual ranges portray looks that give each woman a colour to match her expression".

Lakme's new 'Think Brilliance' range comprises new shades of:

Vitamin - Enriched lipsticks - Enriched with an extra-rich Vitamin E formulation, the lipsticks priced at Rs.110/- will keep your lips soft, smooth and brilliant.

Liquid Lip colour - The new Liquid Lip Colour, especially developed with the festive season in mind, also stays on much longer.

True Wear Nail colour - The new nail colours, priced at Rs.55/-, also come equipped with special, long-lasting nail binders that ensure that nail colours last longer without chipping.

While the Pure Brilliance Collection finds expression in ultra reflective shades of peach and pinks, the Electric Brilliance Collection is expressed in unique, dual reflecting shades of fuchsia and orange to reflect different tones like a prism and the Sensual Brilliance Collection is all about intense shades, created from russet, gold and ruby coloured pearls to provide lush colour.

Pure Brilliance (Capture the mood of optimism!)

Define and dramatise your eyes, using the Lakme Pure Brilliance range. Lips and cheeks need just a hint of colour and shine to create a look that's uniquely you

The Pure Brilliance range comprises 9 new shades, Lakme's Silver Glow Face Highlighter and Liquid Diamond Lip Gloss.

Electric Brilliance (Wear the colours of spirited ecstasy!)

Go for the exuberant Lakme Electric Brilliance range. Vivid fuchsia and orange on eyes, lips and nails, highlighted with brilliance, gets you the attention you deserve.

The Electric Brilliance range comprises 9 new electric shades and Lakme Liquid Blush in Electric Fuschia.

Sensual Brilliance (Reflect unshakeable confidence!)

Define, dramatise and dazzle with the Lakme Sensual Brilliance range. Deep, rich shades on eyes, lips, cheeks and nails, with a brilliant shine for extra sizzle!

The Sensual Brilliance range comprises 9 exotic shades and Liquid Blush in Sensual Bronze.

Lakme Lever, India's leading 'holistic' beauty brand has a wide variety of product and services that cover all facets of beauty care and offer the consumer products to pamper herself from head to toe. These include products for the lips, nails, eyes, face and skin; and services at the Lakme Beauty Salon.

For more information contact:

Bhavna Menon
Genesis PR
Tel: (044) 825 1978/1981/1993
Fax: (044)825 1983
e-mail: bmenon@genesispr.com
site: www.genesispr.com

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published on 10th Oct 2002

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