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India's largest B2B fashion event
 FDCI has announced its much-awaited decision on the venue for Lakme India Fashion Week (LIFW) 2004. India's largest B-2-B Fashion mega event will be held at Hotel 'The Grand', New Delhi, which is among the most premium hotels in Delhi.
LIFW 2004 is scheduled to be held from April 29 to May 5. During LIFW 2004, Delhi will live and breathe the rhythm of fashion trends, as well as provide a vibrant platform for the business of fashion. Other venues under consideration by FDCI were Hotel Taj Palace and ITPO Pragati
Maidan.
According to Vinod Kaul, executive director, Fashion Design Council of India, "We are pleased to announce the venue of LIFW 2004, much in advance this year. We have been looking for an appropriate venue for the past three months. LIFW has grown over the last few years and so have the requirements for space, support services, image association, etc. As a result we were looking at three venues - Hotel Grand, Hotel Taj Palace and ITPO Pragati Maidan. After analyzing cost, benefits and our requirements, we have decided to choose Hotel 'The Grand' as the venue."
 Commenting on FDC's announcement, Navneet Nagpal, EAM - Rooms & Marketing, The Grand, New Delhi, said, "The Grand New Delhi has always been identified with classy lifestyle events depicting an orientation towards style, art and luxury. LIFW has evolved as the only true platform for the country that represents fashion in its current paradigm. A symbiotic relationship between the two, The Grand New Delhi & LIFW, not only makes complete sense but also is complementing for both brands.
 "The Grand New Delhi is set within 10 acres of landscaped gardens located in an environmentally protected area in Vasant-Kunj Phase-II. Owing to its spacious contemporary settings and elegantly designed interiors, The Grand New Delhi is the most appropriately chosen venue for the biggest fashion extravaganza in India. Just 15 minutes from the airport and a short drive from Delhi's commercial centres and national monuments, The Grand New Delhi offers a style of service and range of facilities second to none," Nagpal added.
LIFW 2004 will continue to focus on promoting the 'business of fashion'. An exclusive 'by invitation only' event, LIFW 2004 will see over 15,000 visitors, ranging from international buying houses to domestic buyers, the textile industry, investment and corporate houses, related goverment bodies, media, sponsors, as well as guest designers.
The event on the whole will aim to serve as an effective platform to promote 'fashion-design and industry professionals' to form trade linkages within India and abroad. It proposes to feed the audience with diverse fashion resources. Lakme India Fashion Week offers participating designers a business presence through a series of marketing tools including presentations, study, seminars, workshops on various facets of the industry, to inform and educate the buyers, investors, corporate houses and the media.
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