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Dior Girly launched in Chennai
Christian Dior, the name that spells seduction, creativity and feminity in luxury goods launched its latest international Spring 2004 range - Dior Girly in Chennai on March 25, 2004. The city saw the unveiling of this glamorous feminine pink and white range of watches -- more daring than ever, the new Dior couture range 'Dior Girly' has created an ultimate glamour touch on its fashion accessories with a white butterfly sewn on the watch-strap.
Dior Girly is the new Dior fashion code for Spring 2004 and it is already setting fresh, glamorous new standards by combining a pink canvas logo with white butterflies, said Ravi
Thakran. Regional Marketing Director, LVMH Watches Asia-Pacific. Dior Girly, the latest design from the House of Dior is priced between Rs 30,500 to Rs 44,000. The watches that have adopted this trend are - Malice Dior Girly: So Cute, Chris 47 Steel: So Strong and So Pure.
"Christian Dior watches and accessories have been very well received by the Indian market. The consumer here is savvy to international trends and values the fine detailing that Dior offers," said Ravi Thakran. "Dior Girly is an expression of refinement and elegance. It epitomizes the creative and qualitative assets that are synonymous with Dior. We are certain that Dior Girly will become the fashion rage in
Chennai."
The Malice Dior Girly has the pink trotter Dior butterfly strap with an interchangeable white patent leather strap and a white mother-of-pearl dial. Chris 47 Dior Girly comes in two strap designs, one with the butterfly and one with a plain pink trotter Dior strap. All dials are made of 316L polished steel, lacquered or sun brushed with ultra resistant, scratch-proof sapphire glass and interchangeable bracelets in highest quality leather.
Present at the launch, a radiant Yana Gupta, Miss Dior for India said, 'The Dior Girly line of watches is very fashionable and trendy. It is a must have for all those who want to add a touch of glamour to their wardrobe. Dior's entire range is full of under-stated elegance and style and has an aura of seduction and creativity."
Christian Dior watches are launched in India simultaneous to all worldwide launches and will be aimed at the female Couture clientele looking for young, fashionable and original timekeeping products.
Christian Dior watches are a part of L VMH Watches Et Jewellery, the world's leading luxury group. Dior watches are distributed in over 150 countries at 1,500 carefully selected sales outlets and 115 Christian Dior boutiques. In India Dior watches are available at 31 retail points in across 13 cities.
Stunning Czech-born model, Yana Gupta has been the rage of the ramps ever since she started her modeling career in the mid-nineties.
She grew up in Brno (the second largest city in the Czech Republic) and graduated with a degree in park architecture and gardening at the age of 19.
Her love of travel took her to distant lands and her pristine looks landed her modeling assignments in places as far flung as Europe and Japan.
She is married to Satya Gupta, an Indian artist, and now lives and works in India. In 2001, she became a household name in India as the face of
Lakme.
She is the most sought after supermodel for magazine covers (Femina, Cosmo, Elle and L'Officiel are among the most prominent). She is the most written about (she is the only woman to be on the India Today Newsmakers page twice in 2002, second only to Kareena Kapoor who appeared thrice).
She is the most sought after for shows (Lakme India Fashion Week, Manish Malhotra, Tarun Tahiliani, Rohit Bal, Rina Dhaka, JJ Valaya, to name just a few). Her portfolio of brands includes Lakme, LG, Toyota, and Sony.
In January 2003, she made a sizzling movie debut with an item number in the movie Dum and has been flooded with movie offers ever since.
Yana's interests include music, dancing, aerobics and the arts. The creativity and spirituality of India captivate her. She is a vegetarian and an advocate of healthy eating.
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