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Fastrack Eye Gear hits Chennai
 The young and trendy collection of designer sunglasses under the series Fastrack Eye Gear from Titan Industries was unveiled in Chennai July 1.
The launch marked Titan Industries' foray into the
fashion accessories space. Eye Gear is an extension of Titan Fastrack, a sub-brand targeted at the Indian youth. With Fastrack Eye Gear, the young and hep crowd now have a brand of stylish, affordable, eyewear that will enable them to express their sophisticated and evolved tastes, said Ajoy Chawla, business head, Accessories and Licensed Brands, Titan Industries, in Chennai. He feels that there is a huge untapped market available for
sunglasses in the
fashion category.
 "The trendy and
fashionable
Eye Gear range is available in four distinct collections - Acid, Cafe, City Slik and Revv, each conveying a distinct attitude and feel," Chawla said. "It seeks to bring in a new dimension to the Indian sunglasses market, which until now, was dominated by the unorganised players at one end and the expensive, branded and designer label, at the other. This new range of sunglasses aims to bridge that gap with its unique combination of style, protection and value. The highly affordable Fastrack
Eye Gear collection prices range from Rs 695 to Rs 1,995.
 Recognising the needs of the younger generation, Neil Foley, product designer, Titan Design Studio, says, "The
youth of today are constantly looking for ways to convey their identity and individuality. The Fastrack Eye Gear collection seeks to fulfil this need and has been designed to convey the new attitude of the young."
One can choose from the funky ambers, cool blues, light oranges or the classic blacks. The frames are made from corrosion-resistant stainless steel, grilamide and magnesium aluminium alloy and are designed to provide a snug, comfortable fit. All materials used for the frames are non-allergenic. Fastrack Eye Gear offers 100 per cent UV 400 protection. The lenses are made of high-quality optical grade polycarbonate that has been certified and tested to ANSI standards, which is the international norm for quality, which includes UV protection, vision distortion and impact resistance," he added.
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