| 'Diana of London' launches colour cosmetics in India
 After successfully launching the 'Bonjour Paris' brand of cosmetics in Southern India, GR Fragrances (India) has tied up with MaxCare International, one of the fastest growing cosmetic giants in Europe and in the Middle East, to launch their international premium colour cosmetic brand 'Diana of London', nationally. The company has exclusive distribution and marketing rights for the premium cosmetics range and they will be imported in India.
Owing to its superior quality, Diana of London is positioned at the upper middle and higher end consumers. In fact, the quality can be compared to best of brands available in the global market today and can be compared to the likes of Christian Dior, Estee Lauder, Nina Ricci, and YSL etc. Considering the premium range, the brand will be available at select outlets only in the metro and other major cities initially.
According to Ghazi Ni Mohammed, Executive Director (India), Diana of London, "We offer more than 1,000 colors and 150 textures for all applications and climates. It has been our observation that there are as many requirements for make up as there are people using it. MaxCare International employs an extensive range of recipes to ensure a wide variety of product attributes."
From gloss to matt finish, from creamy soft to firm for clear contours, from waterproof to heat resistant, from kiss proof to long lasting, Diana of London has virtually everything under the sun in terms of make up colour cosmetics. And with years of experience the company has managed to integrate skincare additives such as aloe Vera and jojoba, or the protective UV filters and natural flavours and fragrances.
 None of Diana of London's products have animal fat in them, and only environmentally acceptable materials are used in dispensing and packaging. The exclusive shape of make up containers, made in original soft touch material, characterises a rich collection that enhances every woman's style. The make up line is slim, yet complete and the shades classical and trendy.
Further emphasising on the product quality, Abdul Rahim, Managing Director, GR Fragrances (India) Pvt. Ltd., opined that safety was an absolute must for all MaxCare products and is high on their business priority list. Therefore, only world class raw materials are used and the entire range is tested at multiple levels for stringent quality assurance at every stage of production including advanced controls like chemo-physical analysis and microbiological testing. Production at MaxCare adheres strictly to the requirements of GMP guidelines for cosmetics. The abbreviation stands for Good Manufacturing Practice and covers a whole range of international regulations.
About MaxCare International
MaxCare has five major brands namely Diana of London, made in England, Grosly Paris, made in France, MaxCare Paris, made in France, Miss Claire, made in Germany, and dmgm, made in Europe. As the world's fastest growing colour cosmetic company, MaxCare International has been successful in blending tradition and a forward looking approach thanks to the highest quality standards, an ongoing development programme coupled with a global presence. The Company meets customers' individual requirements from modifying existing products to their specifications to developing completely new products. An experienced team of experts provides the right solution and the right cosmetic product for every requirement.
About GR Fragrances
GR Fragrances (India) Pvt. Ltd. is a Chennai based organisation formed by Abdul Rahim, a virtuoso in sales and marketing. G. R. Fragrance is currently marketing middle to lower end imported fragrances, deodorants, and colour cosmetics in the south. GRF commenced its operations in August 2002. Currently, the products distributed by the Company, through almost 200 plus outlets include brands such as Bonjour Paris colour cosmetics for lips, nails, eyes and face, fragrances from Prestige such as Mic Mechyl, Men's & Women's law, Precious Secret, Creation Lamis, Energy Sports, and Doral Collections.
|
