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'Special Editions'launched
 ‘Special Editions’, a part of the Sugan Trends Enterprise, is the latest offering to the gentlemen of Chennai. This exclusive, multi-brand men’s retail outlet is located at the very shopping hub of the city, T Nagar. The firm plans to open 10 more such outlets in south India and later in other parts of the country.
It is the first such exclusive store to be launched in T Nagar and is tastefully furnished with modern and well laid out interiors to offer the best appeal to the shoppers. Special Editions offers the very best in men’s clothing, offering a wide range of clothing and Accessories.
It traces its origin to the quarter century experience of Kishan Jain and his son Gaurav Jain. Kishan Jain, a businessman, started the S & Y Mills near Maraimalar Nagar and slowly diversified into manufacturing garments under the brand, ‘Special Editions’ basically for south India and export distribution. The products are marketed under the brand Special Editions to the consumers of UAE, Sri Lanka, Nepal, Fiji Islands, New Zealand and South Africa. More than 20,000 units of garments are being produced each month. It was in this very place, that Sugan Mal Jain (Gaurav Jain’s grandfather) set up a provision store in 1935.
Shoppers at ‘Special Editions’ can choose from a plethora of products, and a variety of brands. Addressing the media on October 1, Gaurav Jain, Director, Special Editions, said, ‘Special Editions, is the only store on Usman Road, T Nagar, to offer an exclusive range of men’s clothing and accessories. It offers a variety of brand choices and countless designs for the customer to choose from. We are looking at making ‘Special Editions’ a one-stop shopping centre for all personal requirements for men.”
‘Special Editions’, has on display, a variety of shirts, trousers, T-shirts and other accessories such as neck ties, socks, undergarments, from brands such as Basics, Special Editions, Genesis, Blackberry, Classic Polo, Trigger, Zodiac, Bon Jour, Jockey, Pipe and Gillette. The store has on offer shirts ranging from as low as Rs. 395 and trousers ranging from Rs. 545.
Gaurav Jain further added that, Special Editions offers a "serene, spacious and peaceful environment to all the shoppers and has a safe provision for parking of cars, in the extremely and highly congested shopping area. The idea is to make the store customer friendly and provide an atmosphere where men would love to spend time and shop”.
Jain further added that, “We are planning more of such stores within Chennai and in the South and we have taken great care in choosing the brands, so that we have the entire range under the brand”.
As a part of the promotional strategy, particularly for the Deepavali season, ‘Special Editions’ now has an offer where, shoppers who shop for a value of more than Rs. 1,500, would get a wall clock; purchases of over Rs. 2,500, would fetch an imported six-piece glass ware; for more than Rs. 3,000 a ‘Special Editions’ T- Shirt and for purchases over Rs. 3,500 an imported 10-piece tea set.
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