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Are you in the LEEgue this summer? |
Fashion |
 Lee, the foreunner in fashion trends the world over, is setting the market ablaze this spring summer season with a complete range of new casual wear focussing on fashion and comfort. The collection includes jeans, shirts, t-shirts, capris and skirts targeted at the youth.
The Theme: "League" is a society, a clique, a gang of people who are a class apart. They wear the attitude of Lee, which is popular, charismatic and self-confident. The concept of 'LEEgue' reflects a feeling of friendliness and camaraderie in a very contemporary and international setting.
Commenting on the launch, Suparna Mitra, Business Head, Lee said, "Lee's Spring Summer collection reflects the young and trendy campus-goer who is popular and admired. Bright summery colors, lots of college athletic-print T-shirts, great options in basic and fashion jeans, along with new innovative fabrics in trousers and cheerful striped and checked shirts - all these form the core of the LEEgue line. The entire look of the merchandise is young, vibrant, trendy and very international."
Jeans:
 The Lee Multicount collection has been a singular success throughout the country and it is being continued with the collection for this season. Newer fabrics within Multicounts, including stretch and newer washes increase the range. The new season is also marked with the introduction of new low waist fits - Freeburn for men and Leola for women.
After several recent winner collections like Zero Gravity, Stretch, Illegals & the latest Multicounts, this summer season will see the introduction of two original Lee developments from the US - Sun faded and Chetopa Twill. Lighter canvas pants with pigment treatment are the rage in the hotter months, in summery colors for both men and girls. Also options in fashion corduroy like Lycra cord and Bedford cord will give range and variety to the collection prints.
Jeans are priced at Rs.1049/- onwards and trousers at Rs.1199/- onwards.
T-Shirts:
For the peak summer months, there are many options in basic T shirts for men, with great athletic designs and a very sporty look and feel. Polo Ts in solids and auto-stripers along with twin-packs and tri-packs for basics are the range this season.
Girls T-shirts have received lots of attention and styling this season. There is a wide range of fashion T-shirts in this segment, such as fitted T-shirts, round-neck semi-fitted for regular wear, T-shirts with raw edges and colorful prints. The entire look is very young and feminine. T-shirts are priced between Rs.295/- to Rs.495/- for girls, and Rs.295 - Rs.545/- for guys.
Shirts:
The spring summer season has been launched with a range of denim shirts - light-weight, half sleeves with innovative styling and fabric treatments like crinkling, as also striped shirts with pigment washes. On offer through the season is a brighter, even more colorful range of checks and stripes - designs from the original Lee international fabric storyboard. The core part of the shirts range is in 2 pastel palettes this season available in both half-sleeves and full-sleeves. Shirts are priced in the range of Rs.749/- to Rs.899/- and are available in sizes M, L and XL.
For more information:
Arvind Fashions Limited,
Factory: No. 12, 4th Cross,
Bommasandra Industrial Area,
Hosur Road, Bangalore - 562158
Tel: 7833515/6/7/8
Fax: 91-80/7833448 |
Du Parc Trinity,
8th Floor, 17, M. G. Road,
Bangalore - 560 001
Tel: 91-80-5594385/6/7 |
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