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'Attractions' - Indianised clothing

Fashion


Egmore is one of the most popular commercial areas of the city and Cisons complex has showrooms for all ages with varieties of products sold here. 'Attractions' is one of the showrooms located in this complex. Western wear is spreading very rapidly in Chennai among the youth and there are not many takers for Indian wear. But 'Attractions' has been able to fight against the tough competition and survive for the past 11 years. The shop sells churidar suits, ghagra cholis and lachaas exclusively for women. 

The showroom is basically divided into three departments - Cotton, Silk and Synthetic. In the cotton department Kanchi cottons, Poly cotton, South cotton, Lucknowi chicken work suits and Bandej (Bandini) are the varieties sold. The silk department sells suits made of Tussar, Pure Crape, Georgette, Tissue, Banaras, Tanchoi and pretty wedding attire. While in the synthetic section the varieties seen are - printed items, embroidery work, cut work, Jardosi embroidery, etc. You can find the best of casual & party wear and also semi-formal wear at the best rates. And if you feel like getting a new dress, the store also takes orders for the convenience of its customers. 

The latest fashion design catalogues and embroidery designs are also available. No ready-made stuff is sold but they have a tailoring section that takes orders for the material you have bought. It sells dresses in the wholesale department at the most competitive rates with prices ranging from Rs. 400 to Rs. 4000. 

The store gets its customers mostly in the evenings between 6 p.m. and 8 p.m. Many tourists from Malaysia, Singapore, Sri Lanka and Indonesia visit the shop. Local customers are seen in numbers during festive seasons like Christmas, New Year, Valentine's day, and Diwali. The latest trendy Indianised clothing can be purchased from the shop. 

Address
151 / G7, Cisons Complex, 
150, Montieth Road, Egmore, 
Chennai - 600 008 
Tel: 8529384 

Reported by Ezekiels

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Published on 5th Oct 2002

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