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(flower power is back with a bang)
 Hidesign, the leading brand of leather bags, accessories & apparels, has launched Cathy, an extremely classy and trendy ladies hand bag. The new bag is made from the best quality imported hides, and is a part of the 'City' range.
Priced at Rs.895/-, the bag is aimed at the young working woman, as a chic addition to her wardrobe. The bag comes with a wide array of colour options like black, biscuit, tan, light blue, dark blue and red.
The main features of the new hand bag are:
High quality leather.
A very affordable price point.
Embossed design on the leather, which is the new International range.
Says Mr. Dilip Kapur, President Hidesign, "Romantism is the byword in International design. All over Europe flower power is making a huge comeback. The new bag from Hidesign, 'Cathy', is in keeping with this spirit of the times and offers the Indian market a handbag which is indulgently feminine."
The new bag will be available at all Hidesign outlets as well as Shoppers Stop and Bombay Stores nationally.
About Hidesign
Hidesign was started in 1978 as a one-man artisan workshop for leather bags and jackets. From the beginning, Hidesign has been an International company, distributing under its own brand name across the world. Today, Hidesign has over 2300 employees, staffing its manufacturing units, company, tannery and buckle factory.
The Hidesign label occupies prime shelf space at prestigious retailer outlets across the world, including Selfridges, Liberty and John Lewis in the U.K., David Jones and Myres in Australia, Stuttaford's and Edgars in South Africa and Magasin Du Nord in Denmark.
Hidesign follows traditional methods of manufacture and tanning that reflect a care for the craftsman, craftsmanship and the environment using processes which have long since disappeared from the Modern Leather Industry. The leather is grain cowhide, vegetable tanned and hand dyed. The different absorption properties of each hide allow for a natural variation of
colour.
For more information, contact:
Majid Rehman
Ogilvy Public Relations Chennai
Tel: 852 9471
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