Basics launches new diet chinos |
Fashion |
 Basics, the trendy casual brand has launched a new line of its extremely popular "Diet Chinos" - a range of light-weight trousers. The cool and airy new chinos comes in a range of exciting colours, specially timed for the 'Madrasi' summer.
Priced between Rs.995/- & Rs.1095/-, the new trousers are targetted at the young executive who spends long hours at work. These light-weight chinos are also perfectly suited for the day-to-day grind of college life.
Special features of the new range include:
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Total weight of the trousers only 450 grams
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Almost 38% lighter than the normal chino
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Extremely airy and comfortable, especially for the summer
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Available in very earthy shades like stone,
American khaki, pewter, olive, dark navy and black.
Commenting on the new range, Suhail Sattar, Partner - Hasbro said, "We firmly believe that product innovation and effective communication are the keys to setting benchmarks in today's challenging casual wear segment. The new Basics 'lighter chinos' stands testimonial to our commitment to product innovation, and is sure to be a success on its sheer product strength."
The new range is available at all Genesis & Basics showrooms, as well as select stores like
Lifestyle, Ebony, Globus and other leading multi-brand outlets throughout the south.
For more information, contact: 2374 1437/2374 6762.
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