|
 Excalibur, a flagship brand of Arvind Clothing, announced the launch of a wide range of formal trousers in fine fabrics such as Poly-Viscose (PV) Matte's, Wrinkle-free PV Twills, Micro Twills and Structures. The range is targeted at executives and businessmen who focus on quality and fine finish of their clothing.
The trousers are in fine sophisticated colours such as Beige, Brown, Green, Black, and Navy that superbly compliment the extensive range of Excalibur Shirts.
Priced between Rs 695 and Rs 895, these pleated trousers come in superb styling in a comfort fit.
Speaking on the collection, Ashish Pandya, Business Head - Trade Brands - Arvind said, "The launch is supported by an extensive research which revealed to us the opportunity to provide a value offering in the formal trouser segment to the discerning executive. We have therefore brought out this world-class collection of trousers which will help enhance the executive's appeal to add significant value to his personality."
The trousers have been launched nationally and will be available in over 1500 multi-brand outlets and in the 150 exclusive brand outlets of Excalibur. The range will be refreshed every month to suit seasonality through appropriate selection of fabrics and colours.
Excalibur is a brand of men's formal wear in the mid price segment and is targeted at corporate executives in the middle echelons. Demographically, the target audience is between the age groups of 25-32 years and resides in the top 40 cities of India. "Wear an Excalibur. And you never know."
For further information contact:
Arvind Brands Limited
A member of the Lalbhai Group
Du Parc Trinity, 8th floor, 17, M. G. Road,
Bangalore 560 001.
Tel: 91-80-5594 385/6/7/9
Fax: 91-80-5594 384
| 
