Basics launches the slim cut range |
Fashion |
 Catch phrases of the day - health and fitness. And keeping pace with these new mantras is the basics brand of casual wear. The company has launched its revolutionary new line of shirts - the slim cut - which brings an entirely new look in shirt design. The new range has a tapered fit that accentuates the contours of the body, making the person wearing it look extremely fit and smart.
Targeting the Basics young male, the slim-cut range is yet another milestone in the Basics and Genesis mission to bring continuous value additions to the customer, and promises to be a great favourite with the Basics loyalists!
Speaking on the new range, Suhail Sattar - Partner, Hasbro, said, "Fitness is the rage the world over. As people become more health conscious, brands have to follow suit. The Basics slim cut line is made for people who like to look fit and healthy. It is quite incredible how much better you will look, by shedding the excess flab on your shirt!"
Key features of this range include:
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A tapered cut that fits the contours of the upper body
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Available in different fabrics like denim, linen and dobby
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The range comes in exciting colours like black, orange, green and grey.
Basics had recently done a survey in the Chennai market to measure the average shape and size
of the typical male torso. During the survey a large portion of the audience went on record stating that fitness and looking good had become priority among them. This finding has
strengthened the rationale behind the new range.
Priced between Rs 640 and Rs 740, the new range is available at all Genesis and Basics showrooms, as well as select stores like Lifestyle, Ebony, Globus and other leading multi-brand outlets throughout south India.
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