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Hidesign, the Pondicherry-based premier leather house, launched the 'Professionelle' range for women. The exciting new range is indicative of the tremendous success and growth the company has experienced in the women's handbags category in the previous year - and puts together an interesting mix of trendy and functional workbags, evening bags and party wear for all occasions.
The range is targeted at the new age working woman, and reflects current international trends.
It has styles like Rossvita, Fisa, Creola, Olivia, Sheena, Oriana, Rebecca, Eva, Dea, and Florence. Colours range from tan through red and black in the Willow Bags and from tan through dark brown to black in Ranch.
The main features of the range are:
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The bags are largely in soft willow leather, and a few in the supple ranch leather.
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Numerous compartments which make the bags ideal for corporate use.
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Embossed designs on the bags, in sync with International Fashion trends.
 "The year 2002 established the role women will play in Hidesign's growth - while every other category saw a minor slump post September 11, women's handbags showed a significant jump this year," said Dilip Kapur, President - Hidesign. "We see women as a key customer segment, with far more challenging needs. Which Hidesign is at an advantage to fulfill because of our forte in leather design and quality".
Priced between Rs 1395 and Rs 2395, the new range will be available at all Hidesign outlets as well several other outlets like the Bombay Stores and Landmark.
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