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Hasbro, the company that owns the Genesis & Basics brands, has launched 'Mandarin', a new line of
Chinese collar shirts. The trendy new shirt uses Polynosic fabric that makes for an extremely smooth texture, adding to the casual feel.
The shirt is targeted at college students & young executives. Priced at Rs.795/-, the 'Mandarin' shirt is just perfect for the party animal! The new shirt is expected to be a huge hit among the festive shoppers, looking at the Diwali season as an opportune time to refurbish their wardrobe.
The special features of the product are:
Stylish design with a band collar
Available in a range of basic colours like blue, orange, black, green and khaki
Polynosic fabric, which gives it an extremely smooth finish and feel.
Commenting on the new range, Suhail Sattar, Partner - Hasbro, said, "The casual wear segment is challenging, and has tremendous potential. The key is in product innovation & effective communication with target audiences - both Basics forte. The new Basics' Mandarin shirts are sure to be a success, on its sheer product strength."
About Hasbro
 Hasbro is a 12-year-old
men'swear company started by Hanif & Suhail Sattar. The company has 2 brands in its portfolio - Genesis, a men's formal wear brand, & Basics, a smart casual wear brand. The fabric for the Hasbro products are sourced from the best names in the business - Arvind, Mafatlal, Madura, Ashima, from Bombay & Bangalore. The company has 2 manufacturing
facilities - one in Chennai & another in
Bangalore.
Genesis offers dress shirts & dress trousers in an array of world-class fabrics. The dress shirts are crafted from classic 100% Cotton & Polyester Cotton combinations in weaves like Pinpoint Oxfords, Classic Oxfords. Easy-to-Iron fabrics, fil-a-fils, Classic chambray. The dress trousers are made of Polyester cotton, Polyester Viscose and Polynosic fabrics in 2 fits - flat front & pleated. Prices start at an affordable Rs.499/-
Basics offers quality casual wear and accessories. The shirts are 100% cotton & golf ball washed for softness in twills, tussars, poplins, dobbys and lycra in long & short sleeves, including a slim fit. Basic trousers are in wrinkle free, chinos, cargo styles, flat front, etc. - all golf ball washed.
Hasbro has seen tremendous National and International growth in the last one year. The Genesis & Basics brands opened 3 new exclusive stores in India, and 3 in the UAE. The focus has been on the smaller cities & towns in the South - as part of which the company is opening stores in Coimbatore, Erode & Salem in the next one year. The brands are currently present in 45 MBOs across the country.
Media Contact:
Majid Rehman,
Ogilvy PR Worldwide Chennai
Tel: 8529471/8520677/8520967
E-mail: majid.rehman@ogilvy.com
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