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Simply adapt your style to the occasion
Arvind Brands, India's largest branded apparel manufacturing and marketing company has introduced Bay Island Break Free, - a range of clothing for men that's relaxed and semi-formal. The brand collection targets young at heart individuals who want to break free from conventional dressing and showcase their razor sharp personality. It collapses usage occasions into a 24 hour time span that spells a day. It's the Bay Island day, devoid of conventional occassions, targeted at those who are young, dynamic, cheerful and adventures.
The 100% cool cotton shirt collection is broadly built around very distinct themes, based on fabric weaves; the range includes crimped cotton in light summer shades termed as Dobbies priced between Rs.599/- and Rs.649/-, Slubs, a unique texture of tight and loose weaves in natural and earthy colours, priced between Rs.629/- and Rs.649/-, specially hand-washed Checks for a soft and comfortable feel, in young, vibrant holiday colours, priced between Rs.560/- and Rs.599/- and Chambary, priced at Rs.649/- for a rich, structured yet distinct look. Shirts are available in button down full sleeves and half sleeves
 Janak Dave, Business Head, Arvind Brands says, "The Bay Island personality is a reflection of one's individuality, which is defined by colours, designs and styles. It erases the conventional demarcation of dressing up, and brings together many surprising oppsites, where you simply adapt your style to the occasion. From formal styling, with stunning bright colour to more subtle shades, with fashionable fits, or bold checks, with dignified button-downs, these shirts can be further dressed up or down depending on one's mood, with the right accessories. So one can go from formal to casual at a flick of a button. Bay Island is backed by the professional expertise of Arvind Brands, the company behind the immensely successful shirt brands Arrow and Excalibur.
Available across the country at Spectrum and all leading mens-wear stores, Bay Island meets the Indian summer with informal elegance, glamour and fashionable trends.
For further information please contact:
Dhruti Kapadia/Anjana Kher
Genesis, Bangalore
Tel: 5589122/3/4
Email: akher@genesispr.com
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