|
 Basics, the trendy casual brand has launched 'Lighter Chinos', its new line of lightweight trousers, made from three-ply fabric. The smart and innovative new line comes in a range of exciting colours, specially timed for the New Year jazz.
Priced at Rs 1,099 the new trousers are targeted at the young executive who spends long hours at work. These lightweight Chinos are also perfectly suited for the day-to-day grind of college life.
Special features of the new range include:
-
finest three ply fabric
-
three-times lighter than the normal Chino
-
trousers are pleated
-
available in very earthy shades like stone, dark grey, dark olive blue and black.
Commenting on the new range, Suhail Sattar, partner, Hasbro, said, "We firmly believe that product innovation and effective communication are the keys to setting benchmarks in today's challenging casual wear segment. The new Basic's 'Lighter Chinos' stands testimonial to our commitment to product innovation, and is sure to be a success on its sheer product strength."
The new range is available at all Genesis & Basic showrooms, as well as select stores like Lifestyle, Ebony, Globus and other leading multi-brand outlets throughout the south.
For more information, contact
374 1437/374 6762
Media Contact:
Majid Rehman
Ogilvy PR Worldwide Chennai
Tel: 852 9471, 852 0677, 852 0967
E-mail: I.saraswathi@ogilvy.com
|
