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 Hasbro, the company that owns the Genesis & Basics brands, has launched a new line of Genesis two-tone formal shirts. The trendy and innovative new line comes in a range of eleven exciting colours, adding a little more dynamism to the executive look.
The shirts are targeted at the fashion-conscious executive, who understands the value of making a statement in today's corporate world. The fabric of the new shirt uses different coloured yarns in the weft and warp at the weaving stage, which gives the two-tone effect.
The shirts come in Berry Wine, Dark Coral, Foliage, Sea Coral, Plum, Bronze, Maverick, Vintage, Coffee, Midnight and Lead.
Commenting on the new range, Suhail Sattar, Partner - Hasbro, said, "The formal wear segment is on the threshold of tremendous growth. The key is in product innovation & effective communication with target audiences - both cornerstones of the Genesis experience. The new two-tone shirts are sure to be a success on the ground of its distinct look and feel."
The Genesis two-tone short is priced at Rs.599 and available at all Genesis & Basics showrooms. The Genesis plain ties, priced at Rs.299/- upwards, complete the contemporary executive look of the two-tone shirts.
For more information, contact 374 1437 / 374 6762.
About Hasbro
Hasbro is a 12-year-old men's
wear company started by Hanif & Suhail Sattar. The company has two brands in its portfolio - Genesis, a men's formal wear brand, & Basics, a smart casual wear brand. The fabric for the Hasbro products are sourced from the best names in the business - Arvind, Mafatlal, Madura, Ashima, from Bombay & Bangalore. The company has 2 manufacturing facilities - one in Chennai & another in
Bangalore.
Genesis offers dress shirts & dress trousers in an array of world-class fabrics. The dress shirts are crafted from classic 100% cotton & polyester cotton combinations in weaves like Pinpoint Oxfords, Classic Oxfords. Easy-to-Iron fabrics, fil-a-fils, Classic chambray. The dress trousers are made of polyester cotton, polyester viscose and polynosic fabrics in 2 fits - flat front & pleated. Prices start at an affordable
Rs. 499/-.
Basics offers quality casual wear and accessories. The shirts are 100% cotton & golf ball washed for softness in twills, tussars, poplins, dobbys and lycra in long & short sleeves, including a slim fit. Basic trousers are in wrinkle free, chinos, cargo styles, flat front etc. - all golf ball washed.
Hasbro has seen tremendous national and international growth in the last one year. The Genesis & Basics brands opened 3 new exclusive stores in India, and 3 in the UAE. The focus has been on the smaller cities & towns in the South - as part of which the company is opening stores in Coimbatore, Erode & Salem in the next one year. The brands are currently present in 45 MBOs across the country.
Media Contact:
L. Saraswathi,
Ogilvy PR Worldwide Chennai
Tel: 852 9471/852 0677/852 0967
E-mail: I.saraswathi@ogilvy.com
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