It is against this backdrop that renowned Aesthetic physician Dr. Prasanthi G of Halos Clinic, Chennai, is introducing ONDA PRO, an advanced non-invasive aesthetic platform developed by DEKA, Italy. Powered by DEKA’s patented Coolwaves® microwave technology, ONDA PRO is designed to address three key aesthetic concerns — localised fat reduction, improvement in the appearance of cellulite and skin tightening — across the face and body.

The Chennai introduction will feature a live patient demonstration and interaction around the technology, with Mr. Francesco Badii, Head of DEKA International, Italy, and Mr. Neehar Gandhi, Director – Sales & Marketing, GeoMedics Pharma Pvt. Ltd., present at the launch.

Beyond the Buzzword: Looking at What Is Behind the Device

With the rapid expansion of the aesthetic device market, physicians and patients are increasingly exposed to terms such as “advanced technology,” “next-generation,” “non-invasive” and “clinically proven.” But behind the marketing language, the underlying engineering and research can vary considerably.

For Dr Prasanthi G, technology adoption in aesthetic medicine must begin with a fundamental question: does the technology have a sound scientific rationale, and does it offer a meaningful advantage in clinical practice?

Speaking at the introduction, Dr. Prasanthi G, Halos Clinic, Chennai, said “Aesthetic medicine is evolving rapidly, and patients today are looking for treatments that are effective, comfortable and require minimal downtime. As physicians, we need to look beyond the marketing around a device and understand the science, technology and clinical rationale behind it.”

DrPrasanthi G added “What makes ONDA PRO interesting is its Coolwaves® technology and the way it is designed to deliver energy to targeted tissue depths. The ability to address concerns such as localised fat, cellulite and skin laxity through one versatile platform can offer physicians greater flexibility when developing treatment plans for individual patients.”

Dr. Prasanthi further emphasised that advanced technology should complement clinical expertise and patient assessment.

“Technology is only as effective as its application. Appropriate patient selection, understanding of treatment protocols and sound clinical judgement remain essential to achieving safe and meaningful outcomes.”

The Science Behind ONDA PRO: DEKA’s Coolwaves® Technology

ONDA PRO has been developed by DEKA, an Italian medical technology company with decades of experience in the development of energy-based medical and aesthetic systems.
At the centre of the platform is Coolwaves®, DEKA’s patented microwave technology. The technology has been developed to deliver microwave energy selectively to targeted tissue depths, with the aim of addressing adipose tissue while protecting the skin surface through controlled energy delivery and cooling.

The platform is designed for non-invasive applications including localised fat reduction, cellulite improvement and skin tightening, offering physicians a technology platform capable of addressing multiple aesthetic concerns.

Mr. Francesco Badii, Head of DEKA International, Italy, said “DEKA has spent decades developing energy-based medical technologies, and Coolwaves® is the result of research into how microwave energy can be applied selectively to adipose tissue while protecting the overlying skin. ONDA PRO carries this technological development forward into a platform designed around the evolving needs of aesthetic medicine.” He added “The global aesthetic market is changing. Patients want effective treatments without surgery and with minimal disruption to their lives, while physicians want technology that is reliable, reproducible and supported by evidence. Our focus at DEKA is to develop technology with a strong engineering and research foundation rather than simply following market trends.”

Why High-End Technology Is Finding Its Place in India

The introduction of ONDA PRO at Halos Clinic in Chennai comes at a time when India’s aesthetic medicine market is becoming increasingly sophisticated. Patients are more informed, physicians are exposed to global technologies and expectations around treatment outcomes, safety and downtime are evolving.

This is creating greater interest in technologies where engineering, R&D, treatment precision and clinical application are central to the platform rather than simply the marketing proposition.

The Chennai introduction reflects this changing environment, bringing an Italian-developed technology to Indian aesthetic practice through a physician-led introduction.

Mr. Neehar Gandhi, Director – Sales & Marketing, GeoMedics Pharma Pvt. Ltd., said “The Indian aesthetic market is becoming much more discerning. Doctors today are evaluating technologies based on what is behind them — the engineering, the R&D, the clinical applications, the training and the long-term support. Our responsibility is to ensure that when a technology such as ONDA PRO enters clinical practice, physicians receive the right education and support to use it responsibly and effectively.”

He added “Our association with DEKA is built around more than simply bringing advanced equipment to India. It is about creating awareness around authentic technology, supporting physicians with knowledge and training, and ensuring that the technology is backed by the right clinical and technical ecosystem.”

Building the Right Support Around the Technology

As the Indian market for non-invasive aesthetic procedures expands, access to sophisticated equipment alone is not sufficient. Physician education, hands-on training, treatment protocols and after-sales technical support are increasingly important factors in the successful adoption of advanced platforms.

The presence of DEKA and GeoMedics Pharma at the Chennai introduction reflects this approach — bringing together the technology developer and its Indian partner to engage directly with physicians and demonstrate the technology in a clinical environment.

From Technology to Patient-Centric Treatment

The live patient demonstration at Halos Clinic, Chennai, will provide an opportunity to observe ONDA PRO in a clinical setting and understand its potential applications.
As patients increasingly seek non-surgical options for concerns such as localised fat, cellulite and skin laxity, physicians are looking for platforms that combine precision, versatility, technology and clinical relevance.

ONDA PRO represents DEKA’s approach to this evolving field, bringing its patented Coolwaves® technology to Indian aesthetic practice and adding an advanced option for physicians seeking non-invasive approaches to body contouring and skin tightening.

The Chennai introduction therefore marks not merely the arrival of another aesthetic device, but the introduction of a technology platform built around a larger question increasingly relevant to modern aesthetic medicine:

When the buzzwords are stripped away, what really matters is the science, the precision and the technology behind the result.

Each letter in ZENO stands for a core aspect of the phone’s design and function, symbolizing the promise of a superior user experience at every level.

Z – Zenith of Design

E – Elevated Experience

N – Nuanced Control

O – Optimized Output

Speaking about the launch, Mr. Arijeet Talapatra, CEO, itel India, said, “The ZENO Series is a cult in itself – a statement that trendy things can be affordable. Built to complement the hustle of Gen Zs, the all-new ZENO products bring the perfect fusion of design and affordability. Despite rising input costs, we have priced them very affordably – proving that staying connected, stylish, and future-ready shouldn’t cost a fortune.”

The ZENO 100 Pro possesses a stunning 6.6-inch 90Hz HD+ display, complemented by immersive DTS-powered sound technology – engineered to captivate the senses with vibrant colours, crisp clarity, and ultra-smooth visuals. The addition of an intuitive Dynamic Bar keeps users effortlessly connected with battery status, calls, notifications, and more without interruption. Photography enthusiasts will love the 8MP rear camera, enhanced with advanced image Processing resulting in vivid and vibrant images. It also features an IR blaster, making it easy to control TVs, air conditioners, and other electronic appliances remotely. Powered by an octa-core Unisoc T7100 Processor and Android 15 Go – the ZENO 100 Pro ensures seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, it comes equipped with face unlock and a side-mounted fingerprint sensor, offering both Protection and convenience. Packed with a large 5000 mAh battery and 10W charger, the device ensures all-day performance. This smartphone is available in iconic colours of Comet Orange, Cloud White and Black.

ZENO 20000 mah powerbank –

The Zeno 20,000 mah Power Bank is a next-generation, laptop-compatible portable charging solution, built with a fire resistant ABS+PC shell for enhanced safety, superior durability, and dependable long-lasting performance. Engineered to meet the needs of today’s always-connected consumers, the new ZENO 20000 mah power bank features a high-capacity 20,000mAh battery with 45W fast charging, making it capable of powering smartphones, tablets, and even compatible laptops. Equipped with a digital battery display, it offers real-time power status for added convenience. The device supports multiple fast-charging protocols, including PD 3.0, QC 3.0, and Apple 2.4A, ensuring wide device compatibility. Its dual-output ports and durable inbuilt 36cm braided Type-C cable enable seamless charging on the go, while the compact 310g design makes it an ideal travel companion.

ZENO 10000 mah powerbank –

The Zeno 10,000 mah Power Bank combines a unique ultra-compact, pocket-friendly design with a convenient Twisted Lanyard Lock Cable, delivering fast, reliable charging and effortless portability for everyday use. It delivers 22.5W fast charging for quick and efficient power delivery to compatible devices. A digital battery display provides real-time battery percentage, while dual output ports allow simultaneous charging of two devices. The power bank comes with a free 3A Type-C to Type-C cable featuring a Twisted Lanyard, offering added convenience and easy portability. Weighing just 176g with a compact form factor, it easily fits into pockets, handbags, or backpacks. Combining portability, convenience, and reliable performance, the Zeno 10,000 mah Power Bank is an ideal everyday charging companion.

Product Specs –

ZENO 100 Pro

Cuban, who is also known as a former judge on Shark Tank, had appeared alongside Trump during the launch of TrumpRx.gov. The platform aims to lower the prices of around 600 generic medicines, making essential drugs more affordable for American citizens.

The initiative is being developed in partnership with several private companies, including Amazon and GoodRx. These companies are expected to help in improving access to lower-cost medicines through digital services and pricing tools.

Cuban’s appearance at the event attracted attention because of his political views. He has previously supported Kamala Harris and has often been critical of Trump in the past. His presence at the White House event led to discussions online about his role in the initiative.

In his now-deleted post, Cuban had defended his decision to attend the event, saying that the goal of lowering drug prices was more important than political differences. However, after facing criticism and public debate, he removed the post without giving a detailed explanation.

The TrumpRx initiative is part of a broader effort to address rising healthcare costs in the United States. Supporters say it could help millions of Americans save money on essential medicines, while critics are still reviewing how effective the program will be in practice.

Despite the controversy, the launch of TrumpRx has added to ongoing discussions in U.S. politics about healthcare reform and the role of private companies in public health programs.

The jury’s decision gives a clear win to OpenAI and ends one of the most closely followed legal battles in Silicon Valley. The case had attracted major attention because it involved some of the biggest names in the technology industry and raised important questions about the future of artificial intelligence companies.

The trial lasted about three weeks and included testimony from several well-known tech figures. During the hearings, Musk argued that OpenAI had moved away from its original purpose. He said the company was first created as a nonprofit organisation to develop artificial intelligence for the benefit of humanity, but later changed direction to become more profit-driven.

However, the jury did not rule on whether OpenAI’s business model change was right or wrong. Instead, it focused on legal timing and decided that Musk’s lawsuit was filed too late under the law.

OpenAI’s lawyers argued that the company had been transparent about its changes and that Musk had known about the developments for years before filing the case. The jury accepted this argument and ruled in favour of the company.

The verdict effectively ends the courtroom dispute, at least for now, and strengthens OpenAI’s position in the fast-growing artificial intelligence industry. The company is best known for developing ChatGPT, one of the most widely used AI tools in the world.

Musk, who co-founded OpenAI in its early years before later leaving the organisation, has been critical of its direction and leadership. The case highlighted ongoing tensions between early founders and the company’s current management over its mission and future goals.

The decision is seen as an important moment in the wider debate about how artificial intelligence companies should be structured and regulated as the technology continues to grow rapidly worldwide.

However, a recent report by Fortune shows a different trend. Instead of shrinking, the customer support industry is still growing, even as companies introduce more AI tools and automated systems. Offshore call centers continue to hire more workers to handle customer queries and support services.

Economists now say that AI is not fully replacing human jobs in this field. Instead, it is changing the way work is done. AI tools are helping employees handle simple and repetitive tasks faster, while human agents focus on more complex problems that require communication and decision-making skills.

Because of this, companies are able to serve more customers than before. As businesses expand their services and customer base grows, the demand for human support staff also increases in many regions.

In countries like India and the Philippines, the outsourcing industry is still creating new job opportunities. Workers are now being trained to work alongside AI systems rather than being replaced by them.

Experts believe that AI may actually be helping the industry grow by improving efficiency and allowing companies to scale their operations. Instead of reducing employment, it may be reshaping the sector and creating new types of roles in customer service.