YBE Nails Lashes Brows, a specialised salon concept focused exclusively on nail, lash and brow services, is launched by Tip and Toe Salon, pioneers in the nails, lash and brow salon industry, with its first outlet in Chennai. The brand enters the market as a positioned alternative to both premium salons and unorganised budget setups – offering professionally delivered services at accessible price points, within a compact, design-forward format built for the urban youth demographic.
The Chennai outlet spans approximately 400 sq. ft. and is configured with four nail stations, three pedicure loungers, a dedicated lash and brow zone, and a digital-first booking and payment infrastructure supporting UPI and card transactions. The space has been designed to reflect the brand’s aesthetic identity – minimal, modern interiors with a beige-chrome palette – while maintaining operational efficiency. Critically, every service on the menu is designed to be completed within 60 minutes, a deliberate operational commitment that sets YBE apart from conventional salons and directly addresses the time constraints of its core clientele: working professionals and college students who expect quality without the wait.
YBE’s service offering spans three categories. The nails menu includes gel polish applications – among them Cat Eye and Nail Art formats – Gel X systems, manicures, and pedicures. Lash services cover Classic, Hybrid, and Volume extensions, as well as lash lifting. The brow bar offers lamination, tinting, and shaping. A number of these treatments, including Gel X application, advanced nail art techniques, lash lifting, and brow lamination, are not widely available in a standalone salon format in Chennai, positioning YBE as an early entrant in the city’s organised beauty bar segment. All techniques are drawn from international markets and delivered by a team trained by professionals from TIP&TOE, with senior technicians overseeing quality and consistency at the outlet.
The brand’s pricing model is designed to bridge the gap between premium and budget offerings. Gel polish and mani-pedi services are priced at accessible rates for the target demographic, lash services are competitively positioned against premium salons, and introductory offers are available at launch.
Chennai was identified as the first location on the basis of its rapidly growing urban youth population – college students, young working professionals, and content creators – and the relative absence of organised, specialised beauty bar formats in the city. YBE is structured as a scalable, franchise-ready model, with expansion planned across metro and Tier 1 cities including Mumbai, Pune, Bangalore, Hyderabad, and Ahmedabad, and subsequent rollout into Tier 2 markets.
“YBE has been built to address a clear gap in the Indian beauty market – a focused, process-driven format that delivers international-standard services at a price point accessible to the Gen Z and young professional consumer. Chennai is the right starting point, and we are committed to building a consistent, quality-led experience as we scale.” – says Manisha Surave , South Zonal Operation Head, Grey Trendy Professional Pvt Ltd.
Salon Address:
Second Floor, No. 46,
Besant Avenue Street,
Urur, Adyar, Chennai – 600020.