A new report predicts that global revenue from women’s sports will surpass $3 billion by 2026. This marks a significant rise from the $2.4 billion earned in 2025, according to findings released recently.
The study, conducted by Deloitte, reveals that revenues for women’s sports have grown by an impressive 340% over the past four years. This surge has attracted more investment into women’s sports, fueling further growth and raising expectations among fans, athletes, investors, and business partners.
Alicia Hatch from Deloitte highlights that women’s sports are entering a new era defined by increased funding, better organization, and long-term planning. She notes that rising valuations and diverse revenue sources signal a maturing industry focused on sustainable success for leagues, sponsors, and media partners.
The report, titled “Game Changers: Unlocking the Potential of Women’s Sports,” focuses on three main income streams: commercial, broadcast, and matchday. Commercial revenue currently leads at 45% of total earnings. Soccer and basketball are expected to generate the most revenue, each contributing around 35%. New competitions like Unrivaled Basketball and leagues such as the Canadian Northern Super League are driving this growth.
North America led global revenue in 2025 with 53%, followed by Europe at 16%. The report also highlights key events like the 2025 Women’s Rugby World Cup, which drew a record 82,000 fans to its final in London, and last year’s Women’s Cricket World Cup. In North America, eight new women’s leagues have been launched since 2020.
Lara Abrash of Deloitte US emphasizes that women’s sports are thriving with significant growth and a rapidly growing global fan base. With revenue on track to reach $3 billion in 2026, the focus has shifted from proving value to building a solid foundation for long-term success.