Major English newspapers on September 25 carried a prominent advertisement featuring Prime Minister Narendra Modi with the slogan “India Roars Louder Than Ever.” The advertisement was linked to the government’s Make in India initiative, which focuses on strengthening manufacturing and encouraging companies to produce goods in the country.
Make in India was launched in 2014 as a major government programme aimed at increasing manufacturing activity, attracting investment and creating employment opportunities. Over the years, the initiative has been associated with efforts to expand domestic production and strengthen India’s position as a manufacturing destination.
The latest advertisement uses the phrase “India Roars Louder Than Ever” to present an optimistic message about the country’s economic and industrial ambitions. It highlights the broader idea that India is seeking to expand its production capabilities and strengthen its role in the global economy.
The success of such efforts can ultimately be measured through indicators such as manufacturing output, investment, employment, productivity and the quality of goods produced. Improvements in these areas could have a direct impact on businesses as well as workers and consumers.
Manufacturing growth is also closely linked to India’s wider economic objectives. A stronger manufacturing sector can support supply chains, create jobs and encourage the development of new technologies and skills.
At the same time, the benefits of economic growth depend on how widely they are shared. Higher production and investment would have a greater social impact if they are accompanied by better employment opportunities, improved incomes and higher living standards.
The advertisement therefore comes at a time when the government continues to emphasise domestic manufacturing and economic development. Its message reflects the government’s presentation of India as a growing production and investment hub.
Whether the optimism expressed through such campaigns translates into sustained manufacturing growth and improvements in living standards will depend on economic performance and the implementation of policies over time.