Indian cricketer KL Rahul has joined PlayBlue, a new multi-brand sports retailer, as an investor and brand ambassador. The announcement comes just days before the company launches its first store and mobile app on November 14 in Bengaluru.
PlayBlue was founded by Satyam Trivedi and Jayam Vora with the aim of making sports more accessible to people across India. The company plans to offer a wide range of carefully selected sports products, expert guidance, interactive shopping experiences, and community activities. It aims to become a popular destination for sports lovers by bringing together both international and Indian brands.
The company will offer products across several categories, including sports apparel, footwear, equipment, accessories, recovery tools, and wellness products. Its flagship store in Bengaluru covers 20,000 square feet across three floors, along with a separate café level and rooftop terrace. The store will feature more than 75 sports and lifestyle brands, serving everyone from beginners to professional athletes.
Speaking about his association with PlayBlue, KL Rahul highlighted the difficulties athletes often face when selecting the right sports equipment. He explained that choosing suitable gear can have a major impact on performance. He also praised the company’s efforts to make quality sports products more accessible and encourage a stronger sporting culture in India.
PlayBlue co-founder Satyam Trivedi expressed happiness about having Rahul as part of the brand. He said Rahul’s versatility and personal style match the company’s values and vision. Another co-founder, Jayam Vora, said that demand for high-quality sports equipment is growing in India, but customers still lack enough options. He believes PlayBlue can help fill this gap by providing a wide range of products and services in one place.
Apart from regular shopping, PlayBlue will offer several interactive facilities to help customers choose the right equipment. These include gait analysis to understand walking and running patterns, footwear testing, and cricket bat sensors. These features are designed to help customers make better decisions based on their individual needs.
The store will also have a rooftop playground with sports courts and facilities for community events and wellness programmes. These spaces are expected to encourage people to take part in sports and connect with other enthusiasts.
Another attraction is Play Cafe x Kenko, an in-store café that brings together food, nutrition, and community activities. With its combination of retail products, expert guidance, sports facilities, and social spaces, PlayBlue aims to offer more than just a traditional shopping experience.