DEKA’s ONDA PRO

As Aesthetic medicine moves beyond buzzwords and increasingly towards technologies backed by meaningful research, precision engineering and clinically relevant outcomes, the question for physicians is no longer simply what is the latest device? — but what is the technology behind it, how has it been developed, and what does it genuinely add to patient care? It is against this backdrop that renowned Aesthetic physician Dr. Prasanthi G of Halos Clinic, Chennai, is introducing ONDA PRO, an advanced non-invasive aesthetic platform developed by DEKA, Italy. Powered by DEKA’s patented Coolwaves® microwave technology, ONDA PRO is designed to address three key aesthetic concerns — localised fat reduction, improvement in the appearance of cellulite and skin tightening — across the face and body. The Chennai introduction will feature a live patient demonstration and interaction around the technology, with Mr. Francesco Badii, Head of DEKA International, Italy, and Mr. Neehar Gandhi, Director – Sales & Marketing, GeoMedics Pharma Pvt. Ltd., present at the launch. Beyond the Buzzword: Looking at What Is Behind the Device With the rapid expansion of the aesthetic device market, physicians and patients are increasingly exposed to terms such as “advanced technology,” “next-generation,” “non-invasive” and “clinically proven.” But behind the marketing language, the underlying engineering and research can vary considerably. For Dr Prasanthi G, technology adoption in aesthetic medicine must begin with a fundamental question: does the technology have a sound scientific rationale, and does it offer a meaningful advantage in clinical practice? Speaking at the introduction, Dr. Prasanthi G, Halos Clinic, Chennai, said “Aesthetic medicine is evolving rapidly, and patients today are looking for treatments that are effective, comfortable and require minimal downtime. As physicians, we need to look beyond the marketing around a device and understand the science, technology and clinical rationale behind it.” DrPrasanthi G added “What makes ONDA PRO interesting is its Coolwaves® technology and the way it is designed to deliver energy to targeted tissue depths. The ability to address concerns such as localised fat, cellulite and skin laxity through one versatile platform can offer physicians greater flexibility when developing treatment plans for individual patients.” Dr. Prasanthi further emphasised that advanced technology should complement clinical expertise and patient assessment. “Technology is only as effective as its application. Appropriate patient selection, understanding of treatment protocols and sound clinical judgement remain essential to achieving safe and meaningful outcomes.” The Science Behind ONDA PRO: DEKA’s Coolwaves® Technology ONDA PRO has been developed by DEKA, an Italian medical technology company with decades of experience in the development of energy-based medical and aesthetic systems. At the centre of the platform is Coolwaves®, DEKA’s patented microwave technology. The technology has been developed to deliver microwave energy selectively to targeted tissue depths, with the aim of addressing adipose tissue while protecting the skin surface through controlled energy delivery and cooling. The platform is designed for non-invasive applications including localised fat reduction, cellulite improvement and skin tightening, offering physicians a technology platform capable of addressing multiple aesthetic concerns. Mr. Francesco Badii, Head of DEKA International, Italy, said “DEKA has spent decades developing energy-based medical technologies, and Coolwaves® is the result of research into how microwave energy can be applied selectively to adipose tissue while protecting the overlying skin. ONDA PRO carries this technological development forward into a platform designed around the evolving needs of aesthetic medicine.” He added “The global aesthetic market is changing. Patients want effective treatments without surgery and with minimal disruption to their lives, while physicians want technology that is reliable, reproducible and supported by evidence. Our focus at DEKA is to develop technology with a strong engineering and research foundation rather than simply following market trends.” Why High-End Technology Is Finding Its Place in India The introduction of ONDA PRO at Halos Clinic in Chennai comes at a time when India’s aesthetic medicine market is becoming increasingly sophisticated. Patients are more informed, physicians are exposed to global technologies and expectations around treatment outcomes, safety and downtime are evolving. This is creating greater interest in technologies where engineering, R&D, treatment precision and clinical application are central to the platform rather than simply the marketing proposition. The Chennai introduction reflects this changing environment, bringing an Italian-developed technology to Indian aesthetic practice through a physician-led introduction. Mr. Neehar Gandhi, Director – Sales & Marketing, GeoMedics Pharma Pvt. Ltd., said “The Indian aesthetic market is becoming much more discerning. Doctors today are evaluating technologies based on what is behind them — the engineering, the R&D, the clinical applications, the training and the long-term support. Our responsibility is to ensure that when a technology such as ONDA PRO enters clinical practice, physicians receive the right education and support to use it responsibly and effectively.” He added “Our association with DEKA is built around more than simply bringing advanced equipment to India. It is about creating awareness around authentic technology, supporting physicians with knowledge and training, and ensuring that the technology is backed by the right clinical and technical ecosystem.” Building the Right Support Around the Technology As the Indian market for non-invasive aesthetic procedures expands, access to sophisticated equipment alone is not sufficient. Physician education, hands-on training, treatment protocols and after-sales technical support are increasingly important factors in the successful adoption of advanced platforms. The presence of DEKA and GeoMedics Pharma at the Chennai introduction reflects this approach — bringing together the technology developer and its Indian partner to engage directly with physicians and demonstrate the technology in a clinical environment. From Technology to Patient-Centric Treatment The live patient demonstration at Halos Clinic, Chennai, will provide an opportunity to observe ONDA PRO in a clinical setting and understand its potential applications. As patients increasingly seek non-surgical options for concerns such as localised fat, cellulite and skin laxity, physicians are looking for platforms that combine precision, versatility, technology and clinical relevance. ONDA PRO represents DEKA’s approach to this evolving field, bringing its patented Coolwaves® technology to Indian aesthetic practice and adding an advanced option for physicians seeking non-invasive approaches to body contouring and skin tightening. The Chennai introduction therefore marks not merely the arrival of another aesthetic device, but the introduction of a technology platform built around a larger question increasingly relevant to modern aesthetic medicine: When the buzzwords are stripped away, what really matters is the science, the precision and the technology behind the result.

DEKA’s ONDA PRO

Introducing DEKA’s ONDA PRO with Patented Coolwaves® Technology at Dr. Prasanthi G’s Halos Clinic, Chennai