From the Roar of Formula 1

What does Formula 1® sound like? That question sits at the heart of “The Sting Within Me” - a high-energy new track from Alan Walker and STING Energy® (facilitated and curated by Warner Music India), inspired by the sound, speed and emotion of Formula 1. The track debuted live during the Barcelona Grand Prix weekend in front of thousands of fans - bringing together Formula 1, global DJ Alan Walker and a new generation of fans. This wasn’t just a collaboration between music and motorsport. It was the culmination of an idea already gaining momentum online - that the roar of a Formula 1 engine sounds uncannily like one word: “Stinggg.” For Alan Walker, the project brought together two worlds that have long fuelled his passions beyond music: motorsport and energy drinks. A lifelong fan of racing and racing games, he saw the collaboration as an opportunity to channel the emotion, intensity and excitement of Formula 1 into an original Alan Walker record designed for fans both on and off the circuit. Drawing inspiration from the roar of the engines and the atmosphere of race weekend, Walker transformed that experience into a track built around the tension, anticipation and release that define the sport. And it all started with a sound the internet simply couldn’t unhear. Inspired by the growing synergy between electronic music and Formula 1 fandom, Alan Walker approached the challenge of creating a contemporary racing anthem through his own distinctive lens. Captivated by the sport’s intensity and atmosphere, he collaborated with STING® Energy and Formula 1 to access a rich archive of engine sounds and race audio. Blending these elements with his signature melodic and cinematic production style, Walker crafted an original record that captures the tension, anticipation and release at the heart of a Formula 1 race weekend. Insights gained through his exchange with Mercedes-AMG PETRONAS Formula One team driver George Russell further helped shape "Sting Within Me." “Formula 1 already sounds electronic to me,” said Alan Walker. “The engines have rhythm, the build-up, the atmosphere, the tension, everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time.” “Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us just how naturally racing, sound and culture could collide.” said Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo. “What started as a viral moment quickly evolved into something much bigger — Sting becoming the sound of Formula 1 for fans around the world. With ‘The Sting Within Me’, we pushed that idea further, turning the raw energy of Formula 1 into something fans can stream, share and experience beyond the circuit. This is about bringing Formula 1 into culture in a way that feels immediate, social and built for a new generation of fans.” Emily Prazer, Chief Commercial Officer, Formula 1®, said: “Formula 1 today is much more than what happens on track, it's about the sounds, experiences and emotion you get when engaging with our sport. STING’s new anthem is proof that the sport has grown far beyond the racetrack, with fans and consumers able to enjoy unique moments of the action in their everyday lives. Through this new track, Sting is helping more fans connect with one of the elements that makes the sport special – its visceral sound - and increase our ever-growing fanbase worldwide.” Jay Mehta, Managing Director, Warner Music India & SAARC, shared: "Alan has brilliantly captured the energy of Formula 1, reflecting the sport's pace, intensity, and atmosphere. This collaboration showcases the powerful connection between music and sport, while reflecting our continued focus on building a broader 360-degree ecosystem for artists and partners beyond the traditional recorded music business." More than a collaboration, “The Sting Within Me” reflects how Formula 1 is increasingly moving beyond sport — becoming a force across music, fashion, gaming and digital culture. Through the track, STING Energy® continues to build its identity across motorsports and pop culture. The Barcelona Grand Prix debut marked the first time fans experienced the track live, hearing the emotional frequency of Formula 1 transformed into music in real time. Released today via Warner Music India, “The Sting Within Me” is now available across all major streaming platforms.

From the Roar of Formula 1

From the Roar of Formula 1® to a Global Anthem: Alan Walker and STING Energy ® Bring the Sound of F1® to Life